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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. I’ll be happy to feature it as long as it’s not too product-centric. Host: Fusion Productions. Online learning. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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FEBRUARY 19, 2021

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. I love Marketing General Inc.’s Quick hits. Host: ASAE.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

Innovation 359

Innovation Las Vegas Communications Education 359

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JANUARY 8, 2021

Don’t confuse busy work with productivity, they’re actually archenemies. Jodi Harris, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product-centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Ann Handley ). Good eats.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

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JULY 21, 2017

I’ll be happy to feature it as long as it’s not too product-centric. Host: American Marketing Association. Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas. Grow Your Event with Digital Marketing That Works.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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NOVEMBER 4, 2016

Habits have been a hot topic on the best-seller list, first with Charles Duhigg’s The Power of Habit: Why We Do What We Do in Life and Business (a good read), then Gretchen Rubin’s Better Than Before: Mastering the Habits of Our Everyday Life (still in the bookcase), and now Nir Eyal’s Hooked: How to Build Habit-Forming Products.

Las Vegas 150

Las Vegas Leadership Washington Education 150