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MGM & Delos Partner for Productive Meetings & Relaxing Stays

Associations Now

Consumer interest in health and wellness isn’t just a marketing opportunity for the spa and yoga industry. As consumers increasingly expect wellness initiatives – whether traveling for work, attending a conference, or simply on vacation -innovation in this sector is something that cannot be ignored.

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Why The Path to Innovation is Paved Through Partnership

Associations Now

As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. MGM is a wonderful partner because they have a large footprint and are leading the innovation curve.”.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

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Daily Buzz: A Leap in Nonprofit Email Open Rates

Associations Now

A 2019 Campaign Monitor report reveals the latest email marketing trends. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 Also: AARP uses VR to promote social interaction. percent) had been the No.

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Association Brain Food Weekly: 2.19.21

Reid All About it

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s Quick hits.

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Association Brain Food Weekly: 11.27.20

Reid All About it

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Risking innovation. I’ll be happy to feature it as long as it’s not too product-centric. Future Forward: Innovation and Resilience.

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