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Association Brain Food Weekly: 10.22.21

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Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. New association podcast. Vax verification.

San Diego 195
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Association Brain Food Weekly: 10.29.21

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They address why leadership may want employees to return to the office and describe some benefits associations reap from remote/hybrid work. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Host: Brandt Krueger, founder Event Technology Consulting.

Revenue 195
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Association Brain Food Weekly: 10.15.21

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Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195
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Association Brain Food Weekly: 10.1.21

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I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. Women in technology. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks.

LMS 195
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Association Brain Food: 9.30.22

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Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Host: Brandt Krueger, founder, Event Technology Consulting. Seth Godin said, “People do not buy goods and services. A true hero.

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Association Brain Food: 12.2.22

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Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Tough leadership decisions. In this post, he addresses three tricky issues: negative consequences of technology, climate change, and ideological divisiveness.

Tips 41