Is New Technology Worth The Investment?
SEPTEMBER 24, 2013
We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. The reward from using new technology—and the risk of not implementing it—usually outweighs the upfront costs. Associations have to keep up technologically or risk having members go elsewhere for information and question the association value proposition. Once you have that, find the right technology partner and move quickly.