GrowthZone

JULY 16, 2017

Tactic #4: Driving Engagement Through Thought Leadership. Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. This is the goal of your online thought leadership activity. Since video content is a powerful draw, use it liberally.

Leadership 60

Leadership Press Release Member Engagement Video 60

Association Adviser

NOVEMBER 6, 2017

We are a team of 10 people managing external and internal communications, branding and media relations for public power. We manage our digital channels — website, social media, blogs, and publications. We also leverage our social media presence and reach to connect with external media.

Communications 112

Communications Puerto Rico Social Media Newsletter 112

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. CMA’s in-house PR team scored a few important industry media placements, which included a placement of EPN’s press release on Meetings Today’s homepage for seven consecutive days.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Association Adviser

JUNE 29, 2017

MPI leadership, along with host hotel MGM Grand Las Vegas and AV contractor Freeman, immediately convened to plan for the unexpected change, communicate the change to attendees and then execute with the time left. In a post-event survey, 87 percent of attendees agreed with MPI’s communication plan post-cancellation.

Las Vegas 62

Las Vegas Case Study Press Release Directory 62

Association Adviser

AUGUST 7, 2017

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

America 64

America Social Media Press Release Education 64

Association Adviser

SEPTEMBER 24, 2013

We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

Technology 60

Technology Social Media Maryland Press Release 60

Associations Now

JUNE 7, 2017

Maybe you’re pulling together a media toolkit, and your chapter has a great template for creating press releases. Tracking downloads and surveying those who downloaded the toolkit can also tell you a lot about how the document is being accessed and used. Make sure to use it,” Hijar says.

Press Release 64

Press Release Project Sample Content 64