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With Social Media, Many Associations Are Still Rudderless

Associations Now

Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to a new report. The result: Four in 10 don’t know whether social media is helping them meet their business goals. Where are they going wrong? That number suggests a lack of strategy.

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How to Create an Association Crisis Response Plan

GrowthZone

It may not make the 6:00 news, but word can spread quickly through social media channels. Be transparent and make sure both your internal and external messages match (it’s possible that an internal person can appoint themselves as an unofficial spokesperson through social media). If necessary, distribute a press release.

How To 97
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How to Create a Job Board and Generate More Revenue

MemberClicks

Key features to look for in the right ready-made job board software include: Easy integration with existing membership software Automates processes Simple and fast set up Additional features that improve user experience: Surveys and polls Social sharing integration Newsletter generator ‘Featured Jobs’ highlight functionality 5.

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How content builds brand habits

Association Success

Reliable strategies include: Publishing hard data, such as survey results or relevant industry statistics . Share your content on social media platforms, including Facebook, Twitter, and LinkedIn. Create press releases to attract media attention for standout reports. You’ll need to: . Download it now.

Content 78
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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

If your organization has enough members, conducting surveys can also generate timely data. Be sure that your surveys are designed to produce unbiased results to collect the best possible information. You’ve probably got content — and lots of it — on your website and social media pages. Download it now.

Content 78
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Building an Association Crisis Communications Webpage

GrowthZone

Links to press releases. Media Statements (video or text). Industry Survey Results. >> Depending on the situation, various elements and links serve a valuable role: Links to your social media channels. Sharable Social Images. Key, relevant local, state, federal government offices. Jobs Board.

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Study: Relationships and Storytelling Drive Advocacy Success

Associations Now

“This year’s study shows that relationships still matter, but storytelling and independent third-party validators serve as differentiators for associations,” Bill Dalbec, deputy managing director of APCO Insight, the company’s research arm, said in a press release.