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Association Brain Food: 11.10.23

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The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New job advice.

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Association Brain Food: 3.17.23

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The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs.

Revenue 205
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Association Brain Food: 3.10.23

Reid All About it

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them.

Committee 195
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Association Brain Food: 1.13.23

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It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. WBT Systems recommends recession-proofing your association’s learning business. It’s much better to get this news before your project begins so you can figure out how to juggle these tasks with your regular workload. Membership benchmarks.

Revenue 39
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Association Brain Food: 1.27.23

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Granted, because of their job, some aren’t your target market, but many are. WBT Systems suggests ways to find these folks and introduce them to your association and education programs. Extreme questions to trigger new, better ideas. Instructional design. Classism bias. More info/register.

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Association Brain Food: 2.3.23

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WBT Systems explains why and how to help industry partners get the most value out of their membership. Change management. Impexium recommends five strategies for a change management framework. A few of them might surprise you, but they’re essential for technology project success. Marketing plan. Volunteer leaders.

LMS 40
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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Year-round attendee community. They describe the type of online learning programs that appeal to this generation and other young professionals.