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Association Brain Food: 4.5.24

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The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. Gamification at events. Damn, that was good.

Revenue 257
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Association Brain Food Weekly: 3.12.21

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Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. 1 CAE credit. CAE credits.

Nashville 370
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Association Brain Food Weekly: 8.4.17

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Instead, in case you’re dying to know, I’m heading to Massachusetts for a family gathering. WBT Systems explains why you should flip the conference session room and how to use your LMS to do that. Right now it’s helping SaaS marketers determine who their next best customer might be, but its founder imagines all kinds of potential uses.

Chicago 150
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3 Topics for Medical Society Execs to Watch

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See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

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Association Brain Food: 2.3.23

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Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Hosts: Fonteva & Protech Speakers: Jenifer Alonzo, Association Practice Lead, Fíonta Erin Lemons, Senior Director of Marketing, Fonteva & Protech Wed 2/8 at 1:30 p.m. –

LMS 40
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Association Brain Food Weekly: 6.29.18

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I just got back last night from visiting my family in Massachusetts so I haven’t had a chance to put together my usual list of free webinars and educational events. WBT Systems explains how to create a really good RFP for a new learning management system (LMS) for your association. Tue 7/10 at 2 p.m.

Chicago 30
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Association Brain Food: 1.27.23

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Granted, because of their job, some aren’t your target market, but many are. CAE, CMP, Deputy Executive Director, CPCU Society, The Institutes, Risk and Insurance Knowledge Group Beth Arritt, President & CEO, The Arritt Group Erika Jolly Brookes (moderator), Chief Marketing Officer, Higher Logic Tue 1/31 from 9 a.m. Gen Z values.