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Association Brain Food: 10.27.23

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TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. The competition for talent is as tough as ever.

LMS 256
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Association Brain Food Weekly: 9.22.17

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WBT Systems suggests nine ways associations can keep their online courses above the fray by engaging students and keeping them coming back for more. Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Location: Durham NC.

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Association Brain Food Weekly: 3.12.21

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WBT Systems introduces a new brainstorming and innovation tool: jootsing. It means “jumping out of the system.” In North Carolina, it’s shad roe season for the next two weeks. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results.

Nashville 370
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Association Brain Food: 10.13.23

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Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic.

Revenue 272
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Association Brain Food Weekly: 2.12.21

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WBT Systems describes several other options for delivering online education. For pre-game, we enjoyed North Carolina shrimp cocktail. Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement.

Revenue 370
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Association Brain Food Weekly: 8.28.20

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Disruption isn’t a choice right now, so we might as well embrace it, reports WBT Systems in their recap of two #ASAE20 sessions. This old Coast Guard Light Station is about 30 miles off the Cape Fear coast of North Carolina. Stefanie Maragna, vice president of corporate marketing and events with Sage Intacct.

Montana 359
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Association Brain Food Weekly: 5.22.20

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WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Virtual event sponsors/exhibitors.