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Association Brain Food: 4.12.24

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TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Corporate marketing budgets are tighter and sponsors are no longer satisfied with logo displays and podium mentions.

Revenue 256
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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food: 12.1.23

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TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Good things happen when you have good relationships with technology partners. She explains what happened to her generation when their social lives moved onto smartphones—depressing but valuable insight for associations.

Arlington 266
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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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Association Brain Food Weekly: 2.12.21

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I want us to embrace this moment in time as a forced proof of concept that we can evolve and move rapidly… take advantage of this crazy time to catch up to how your members, partners and community are currently living.” Don’t underestimate the power of a walk. Presenters: Harneet Singh, Director of Marketing, Preseem.

Revenue 370
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Association Brain Food: 6.24.22

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It’s a good start, for sure, but you know your market segments best. I was going to make this cauliflower piccata recipe but our area lost power during a windy thunderstorm on Friday night. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

Video 39
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Association Brain Food Weekly: 4.13.18

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Does your email marketing program deliver the way you want it to? Last week, WBT Systems explained how to prepare a business case for a new LMS. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. Host: Marketing General Inc. Director of Technology, New Teacher Center.

DC 30