Associations Now

APRIL 9, 2023

Hope isn’t a strategy, as they say, but it can sometimes seem that way when it comes to board diversity. One reason for that may be that organizations’ efforts to diversify their boards have been more reactive than intentional, and more interested in optics than truly diverse leadership. Have you considered term limits?

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Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

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ISAE

MAY 13, 2024

In this guide, we’ll walk through how you can use your association management software (AMS ) to implement strategies that help you add value to your memberships, communicate more effectively, and offer innovative experiences. For example, if your conference takes place in Los Angeles, you might book a Hollywood bus tour for attendees.

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Associations Now

NOVEMBER 5, 2019

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.

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Associations Now

JULY 21, 2014

But something bigger was happening behind the scenes with this strategy. The goals: Little says the Instagram account is meant to play up the strategic elements of retail, as well as to push career-recruitment efforts toward the industry. Getting members involved: What does a company like The Gap get out of doing something like this?

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Membership Marketing

AUGUST 11, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA. Membership Marketing Blog.

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Reid All About it

MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Virtual conference attendee’s attention.

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