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How to Reset Your Board Diversity Efforts

Associations Now

One reason for that may be that organizations’ efforts to diversify their boards have been more reactive than intentional, and more interested in optics than truly diverse leadership. As board expert Julie Daum told the Los Angeles Times last month: “Are we going to say, ‘I’m blond. Have you considered term limits?

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Daily Buzz: Wanna Make a Marketing Splash? Bring in a Celebrity

Associations Now

The Los Angeles Tourism & Convention Board has found an unexpected spokesperson—punk rock icon Henry Rollins. Also: what your organization can do to stay relevant. The Los Angeles Tourism & Convention Board has recruited Henry Rollins to host a five-part video series about the city, Pitchfork reports.

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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The decision comes at a critical time for the organization, which represents writers.

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Thursday Buzz: Where Associations Saw Their Membership Grow in 2013

Associations Now

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. For many organizations, membership is looking pretty solid these days, thanks to all the new faces. “Innovation is something that people and organizations do better when they are constantly working on it.”

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Falling Into Instagram: The National Retail Federation’s Gap Takeover

Associations Now

The goals: Little says the Instagram account is meant to play up the strategic elements of retail, as well as to push career-recruitment efforts toward the industry. Compare this approach to that of Discover Los Angeles , which collaborated with Instagram users in a completely different way.).

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LinkedIn Is Searching for Younger Members, Too

Associations Now

If it makes you feel better, there’s an organization that’s having trouble attracting younger members, too, despite having massive resources and a track record of success: LinkedIn. Christina Allen, LinkedIn’s director of product management, told the Los Angeles Times that the network could offer something truly unique.