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Rams Move Could Bring More Meetings to Los Angeles

Associations Now

When the Rams move to Los Angeles for the 2016 season, the NFL team’s fans may not be the only visitors coming to town. According to Cvent , Los Angeles ranked number 20 among 2015’s most popular conference destinations, down one slot from the previous year.

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#LAstory: How Discover Los Angeles Won Instagram

Associations Now

The Los Angeles Tourism & Convention Board’s recent ad campaign “What’s Your L.A. More on how the Los Angeles Tourism & Convention Board, through its Discover Los Angeles brand, used photos from the Instagram-famous to pitch its message: “Instagram-famous”? The secret?

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Daily Buzz: Wanna Make a Marketing Splash? Bring in a Celebrity

Associations Now

The Los Angeles Tourism & Convention Board has found an unexpected spokesperson—punk rock icon Henry Rollins. Also: what your organization can do to stay relevant. The Los Angeles Tourism & Convention Board has recruited Henry Rollins to host a five-part video series about the city, Pitchfork reports.

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How to Reset Your Board Diversity Efforts

Associations Now

One reason for that may be that organizations’ efforts to diversify their boards have been more reactive than intentional, and more interested in optics than truly diverse leadership. As board expert Julie Daum told the Los Angeles Times last month: “Are we going to say, ‘I’m blond. Expertise matters, of course.

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When Your Heart Isn’t in It: Leadership Lessons from Magic Johnson

Associations Now

Magic Johnson—a man who has lived in the public eye for more than 40 years and is one of the best-known sports figures in the world—did just that last week, leaving his role as the Los Angeles Lakers’ president of basketball operations suddenly and just before the team’s season finale. Consider the message your actions send.

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E3 Organizers Launch Public Version of Gaming Expo

Associations Now

Part of the Entertainment Software Association’s long-running videogame industry event, which takes place in Los Angeles each year, will be open to the public for the first time. Live entertainment complex, right around the corner from the Los Angeles Convention Center where E3 is taking place. .

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How Japan Is Selling Americans on Craft Beer

Associations Now

It’s that approach that the Japan External Trade Organization (JETRO) is using to sell American consumers on Japanese beer. As a result, the industry group has been putting on events along the West Coast , including a beer garden party in Los Angeles last month, to promote its craft brews.