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#LAstory: How Discover Los Angeles Won Instagram

Associations Now

The Los Angeles Tourism & Convention Board’s recent ad campaign “What’s Your L.A. ” got a lot of traction on social media. And the huge impact of the posts helped drive significant organic social traffic to the campaign. The secret? It’s like modeling, except with selfies.

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Daily Buzz: Are You Maximizing Social Media at Events?

Associations Now

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. As a meeting planner, you know the potential that social media holds for events. Is microvolunteering right for your organization?

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Hello, Perfect Community Manager - Are You There?

Higher Logic

Currently there are 114, 657+ open positions for community managers on LinkedIn – New York City, San Francisco and Los Angeles rank as the top three cities in the United States. Recommendations from colleagues is the number one way organizations are finding talent – and more importantly making talent stick. You’re not alone.

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Social Media Roundup: Fresh Updates Now Playing on Google+

Associations Now

In an attempt to increase user count—and level the social network playing field—Google+ is pulling fresh tricks from up its sleeve. The details, and more, in today’s Social Media Roundup: Google+ wants you. Follow the leader: Google+ is staking its spot on the VIP list of social network sites. ht @TahiraCreates ).

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Association Brain Food Weekly: 2.3.17

Reid All About it

If your organization has a webinar scheduled in the next few weeks, please send me the link. Tue 2/7 at 12 p.m.* – Addressing Public Health Crises in the Age of Social Media. Today, thanks to social media, we can learn about a crisis literally as it’s unfolding, whether it’s a new case of Zika or a terrorist attack.

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Social Media for the C-Suite: Avoid Saying Stupid Things

Associations Now

Sensitivity is key In related news, a number of brands stepped into it on September 11: Off-key updates came from a diverse group, including AT&T, the Los Angeles Lakers, and Pretzel Chips. Every time you turn around, it seems someone is saying something stupid on social media. You’re probably no Pax Dickinson.

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Association Brain Food Weekly: 2.3.17

Reid All About it

If your organization has a webinar scheduled in the next few weeks, please send me the link. Tue 2/7 at 12 p.m.* – Addressing Public Health Crises in the Age of Social Media. Today, thanks to social media, we can learn about a crisis literally as it’s unfolding, whether it’s a new case of Zika or a terrorist attack.