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Association Brain Food: 12.1.23

Reid All About it

Good things happen when you have good relationships with technology partners. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Project success stories. 1 CAE credit. . More info/register. 1 CAE credit.

Arlington 266
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Daily Buzz: Wanna Make a Marketing Splash? Bring in a Celebrity

Associations Now

The Los Angeles Tourism & Convention Board has found an unexpected spokesperson—punk rock icon Henry Rollins. The Los Angeles Tourism & Convention Board has recruited Henry Rollins to host a five-part video series about the city, Pitchfork reports. Also: what your organization can do to stay relevant.

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Are Exhibitors Opting Out of the Traditional Tradeshow Booth?

Associations Now

When the Entertainment Software Association’s E3 2016 Expo takes place in Los Angeles in June, it will miss one of its largest and longest-tenured exhibitors: entertainment software company Electronic Arts. Should other associations be concerned? ” Time for Concern?

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Your association website probably isn’t accessible — but should be

Association Success

As technology has evolved, it’s (become) all visual,” said Jason McKee, the chief marketing officer for Accessibility Shield, a firm that helps companies reach ADA compliance. Captioning videos, she said, is also important because, without them, a deaf user can’t interact with the video.

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Marketing: Getting Personalization Right

Associations Now

. “It’s a really good branding opportunity—as we’re providing that advice, we can also give the consumer guidance on which brands they should look for,” said Hearst’s Chief Technology Officer Phil Wiser to AdWeek. Personalization in video. million users.

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FCC’s Set-Top Box Plan Draws Array of Reactions

Associations Now

The newest attempt to replace the CableCARD device —which was intended to provide consumer choice but instead fell into disuse, allowing provider-distributed set-top boxes to take over—was announced last week by FCC Chairman Tom Wheeler in an op-ed for the Los Angeles Times. Groups Take Sides.

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National Park Foundation Campaign Targets Younger Generation of Park Goers

Associations Now

When the National Park System was created in 1916, no one would have imagined that technology could someday enable schoolchildren in New York to explore parks thousands of miles away with the touch of a button,” Secretary of the Interior Sally Jewell said in a statement.