Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. The main takeaway: Members of Gen Z, born during or after 1995, are distinct in a number of ways.

millennials 40

millennials Ohio Membership Management Survey 40

Socious

OCTOBER 17, 2016

Just imagine how difficult it is for new college graduates (many of whom are millennials and their successors, gen z) who have little to no real-life experience. For millennials and gen z, your current and future audiences, this skills gap is a major problem that your association can solve.

Certificate 100

Certificate millennials Education Industry 100

MemberClicks

MAY 20, 2024

Choose the main types of data that your organization needs to know they’re doing well. They’re also the most diverse generation ever, and, like millennials, Generation Z were raised on the idea of community service.” (Siloing is a problem in nonprofits like everywhere else, and it hinders good decision-making.)

Software 105

Software Marketing Cost Maine 105

Higher Logic

SEPTEMBER 28, 2017

How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Combine members into groups, with major groups becoming your main personas. Your membership manager will likely drive member persona research, but don’t discount the rest of your team. In most cases, this information will be mainly demographics.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Reid All About it

APRIL 20, 2018

Now, the main event: free professional development events for the association community. Find out why many well-meaning attempts to engage members fail, the seven engagement types every membership manager needs to know, and where to focus your engagement energy for the strongest intended results. More info/register.

Social Media 37

Social Media Chicago Tools Washington 37