Marketing Member Research Strategy Team 
Smooth The Path
JANUARY 28, 2020
Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You still need strategic member insights, but your members are too busy to participate.
Reid All About it
JULY 9, 2021
The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Subscribe to Blog via Email.
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Smooth The Path
AUGUST 6, 2018
The results of years of member research show that high-performing professionals tend to move through three stages during their career. Stage Two: Team Success. After professionals achieve personal success, they start focusing on team success. Even individual contributors focus on team success.
Fonteva
FEBRUARY 9, 2021
Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. The same best practices used to engage staff internally can and should teach you a thing or two about boosting external engagement with your members.
CSAE
JUNE 27, 2023
Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. To get a healthy ratio, CSAE first marketed the event to executive members.
Smooth The Path
MAY 23, 2017
We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. Let us say we know the answers to these questions. Now we can act on that information. But, we can only do this with high-velocity decision making.
Fonteva
AUGUST 15, 2019
From providing membership programs to offering educational courses to hosting unforgettable events, your team works hard to bring people together over a common cause— whether they are colleagues in a particular field or volunteers working together to achieve a shared goal. What is an AMS platform? Data-driven decisions.
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