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Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Choose the Best Marketing Promotional Items. Giveaway swag is an oft-overlooked aspect of successful marketing. Email of the Month: Meet Minneapolis. Read more. Read more. Read more. Read more.

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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. What millennials say about brands is as important as what brands say about themselves, the report concluded. And it’s trust that breeds loyalty.

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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

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Monday Buzz: Prince, NABJ, and the Expectation Gap

Associations Now

Last week, the organization announced that members at its national convention in Minneapolis would be able to attend an exclusive event with musical legend Prince. The National Association of Black Journalists (NABJ), like any other association would be, was undoubtedly excited to offer a star-studded event to its members.

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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM. Wine lover.