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Destinations Make Diversity and Inclusion a Strategic Priority

Associations Now

Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. These cities want their marketing messages to not only reflect the diversity of their communities but also be welcoming to business and leisure travelers who come from a diverse set of backgrounds and cultures.

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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Using Member Personas for Smarter Marketing and Increased Engagement . AAMSE Sessions on the Topic.

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USA Swimming Dives Head First Into Bold New Ad Campaign

Associations Now

” Based on the clip where this tagline shows up, the first two have some competition: It’s all part of USA Swimming’s strategy to draw children to a sport that tends to get a lot of attention once every four years, during the Olympics, but often struggles to keep interest up the rest of the time.

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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. 8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. Wine lover.