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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Remote work technology. Event safety. If you’re a regular person (i.e.,

St. Louis 341
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Association Brain Food Weekly: 5.21.21

Reid All About it

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. 5 Secrets of Email Marketing Geniuses. Disruptive Technology: Launching an AMS During a Pandemic. Fri 5/21 at 12 p.m.

San Jose 369
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Association Brain Food Weekly: 7.14.17

Reid All About it

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. Make sure you have the technology to defend and enhance your membership turf. The Next Marketing Department. Host: ASAE Marketing Council. 1 CAE credit.

Chicago 166
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Association Brain Food Weekly: 2.18.22

Reid All About it

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

Content 39
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Why Strategic Training Matters for Capacity Building

Leading Learning

Technology has a way of making us think that some things are brand-new when really what’s new is the gadget and not the basic methodology. Mary’s University of Minnesota. Sometimes you need long-term theoretical education to put practical knowledge into context. If that’s the case, no problem. Just know that going in.