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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. million split among the 305 respondents.

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The Association That Brings Stock Footage Back to Life

Associations Now

The Association of Commercial Stock Image Licensors, a trade group representing firms that sell historic stock imagery or footage, is seeing its industry quickly expand in an age when online video consumption is reaching a peak. The footage market is booming right now, and it’s a great time to get involved,” White added.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. What surprised us most in 2013?

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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Dan Stevens, president of video production firm WorkerBee.TV Hank Berkowitz, Editor-in-Chief.

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Ebola: How the Meetings Industry Is Responding

Associations Now

The CVB has been sending regular communications to members and partners and placing Ebola-related news and videos on a special webpage. At the city’s largest meeting venue—the Kay Bailey Hutchison Convention Center Dallas—extra precautions are being taken, Librio said. business travelers unfazed.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. Right now, take New York City. Deflation or inflation? Rising rates?