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IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. million split among the 305 respondents.

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Our Favorite 2016 Summer Community Resources

Higher Logic

They come in various formats -- including a newsletter, podcast and videos -- so anyone can find something that resonates. Although it’s based out of New York City and focuses on that area, it’s useful no matter where you live. We Support NYC (Newsletter). Community Signal (Podcast). Without B t (Blog).

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ASAE Voices Support for Pandemic Risk Insurance Act (H.R. 7011) Introduced by Rep. Carolyn Maloney

AssociationChat

Much like the Terrorism Risk Insurance Act (TRIA), enacted shortly after the terrorist attacks on 9/11, the federal government would serve as a backstop to maintain market stability and to share the burden alongside the private insurance industry. Video of the 5/26 press conference can be viewed here. Maloney’s bill (H.R.

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Tips & Tricks for Creating a Google+ HoverCard

Association Adviser

A HoverCard is an image at the bottom of a Google Hangout video screen that can identify who you are and what you represent. In this 5-minute video , MaximumPlus CEO B.L. Watch the video for additional tips and tricks. She is based in New York City. Ochman’s tips for creating a Google+ hover card.

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Destinations Experiment With New Marketing Efforts

Associations Now

cities and states are getting creative when it comes to how they market themselves. If it’s true, it looks like there’s a new trend in the destinations space. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions.

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Wednesday Buzz: Lessons From Internet Hoaxes

Associations Now

These hoaxes have skyrocketed with the boom in social media, and marketers are examining how internet users respond to them to figure out how users tick. This means marketers should step lightly and use personalization sparingly at best. Demand for video content is overwhelming, but is your organization using it effectively?

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Monday Buzz: Associations Embrace #GivingTuesday

Associations Now

Also: How one major brand teamed with a band of expert viral-video creators to promote its #GivingTuesday efforts. Here are just a few ways they are embracing #GivingTuesday this year: The American Marketing Association, through its foundation, is working to raise money to support its collegiate scholarship programs. OK, Go, Give.