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Association Brain Food Weekly: 8.21.20

Reid All About it

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Career pathways. Virtual events.

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Polling World Up In Arms Over Times‘ Methodology Change

Associations Now

In a move that’s proving controversial among pollsters, The New York Times and CBS News are finding themselves under fire for using a nonrandomized online panel survey—as opposed to the more traditional phone-polling strategy—for a recent midterm election forecast. Defending the Strategy.

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Study: Nonprofits That Follow BBB Standards Raise More Money

Associations Now

Specifically, the research by professor Greg Chen of the City University of New York’s Baruch College looked at charities’ records from the years between 2006 and 2011. These findings are similar to results to of Chen’s 2009 study of Metro New York charities that implemented BBB standards. percent fundraising increase.

Metro 40
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Does the Banner Ad Still Make Sense in 2016?

Associations Now

But a major trade group, along with The New York Times , is trying to rethink the ads in a way that could actually produce a balance between content and commerce. Considering all that, the rise of native advertising or influencer marketing makes sense. That’s the tactic The New York Times is trying out.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100
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Gaming the System

Idea Architects

Doubt that gaming is becoming a core marketing strategy? This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Gaming is not a new tool in the military's recruitment approach.

System 60
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Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. ” If you give customers enough store samples of your candy, “they’ll eventually buy the whole bar,” he quipped. Re-thinking membership.