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Association Brain Food Weekly: 8.21.20

Reid All About it

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. The report also includes a sample virtual event prospectus to give you additional ideas. Alisha Haridasani Gupta, New York Times ).

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Polling World Up In Arms Over Times‘ Methodology Change

Associations Now

In a move that’s proving controversial among pollsters, The New York Times and CBS News are finding themselves under fire for using a nonrandomized online panel survey—as opposed to the more traditional phone-polling strategy—for a recent midterm election forecast. Defending the Strategy.

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Study: Nonprofits That Follow BBB Standards Raise More Money

Associations Now

Specifically, the research by professor Greg Chen of the City University of New York’s Baruch College looked at charities’ records from the years between 2006 and 2011. These findings are similar to results to of Chen’s 2009 study of Metro New York charities that implemented BBB standards. percent fundraising increase.

Metro 40
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Failure is good: it's about learning. Mistakes are bad execution

Jamie Notter

On Tuesday, Maddie and I presented at the Blogworld New York conference, along with Amy Sample Ward from NTEN. Strategy Means Change. { Leadership insight.right when you need it. Failure versus Mistakes. Posted June 7, 2012. in Change , Humanize , Learning - 7 comments. It was fabulous to present with Amy. Related Posts.

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Does the Banner Ad Still Make Sense in 2016?

Associations Now

But a major trade group, along with The New York Times , is trying to rethink the ads in a way that could actually produce a balance between content and commerce. That’s the tactic The New York Times is trying out. Above is a sample of a 1×2 ad.). Here’s the scoop. millennials) read text online.

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Gaming the System

Idea Architects

Doubt that gaming is becoming a core marketing strategy? This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Gaming is not a new tool in the military's recruitment approach.

System 60
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

They include kickass skills and strategy sessions as well as the keynotes and entertainment that your best networking opportunities will be attending. Description: Ta-Nehisi Coates is “the single best writer on the subject of race in the United States,” according to the New York Observer. Session Type: Keynote. Length: 1 hour.

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