WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Associations Now

MARCH 12, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website.

North Carolina 97

North Carolina Massachusetts Directory Recruiting 97

Associations Now

OCTOBER 15, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website.

North Carolina 78

North Carolina Massachusetts Directory Recruiting 78

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

MAY 8, 2020

If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Gerd De Bruycker, marketing director at Cisco Systems. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Find yours on the Feeding America website. Host: PCMA.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

MAY 12, 2017

And if you live in North Carolina, free the Mimosa (and the Bloody Mary too). Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. Recruiting new members is important, but existing members are the lifeblood of your association. Thu 5/18 at 1 p.m.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent. Host: American Marketing Association.

Revenue 363

Revenue Strategy Team Content 363