MultiBriefs

AUGUST 24, 2021

Market Share The most common membership metric is "market share." Determine market share by identifying the potential membership compared to the number of dues paying members. For example, an organization with a potential member of 1,000 that has 600 members represents at 60% market share.

Phoenix 52

Phoenix Revenue Cost Committee 52

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

MARCH 5, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

NOVEMBER 18, 2016

In September, after a few days in Phoenix where Jim had a conference, we headed north to Sedona for a few days of hiking. If your organization has a webinar scheduled in the next few weeks, please send me the link. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

Phoenix 150

Phoenix Class Conference Price 150