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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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Association Brain Food: 4.14.23

Reid All About it

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

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New Hampshire Looks to Kick-start Craft Beers With Marketing Nonprofit

Associations Now

Brew New Hampshire, a nonprofit with both industry and state support, hopes to draw more attention to its fast-growing craft beer industry—and perhaps sell a few more bottles in the process. Something’s brewing in the Granite State, but could a stronger marketing approach get things really hopping? In comparison, just 1.3

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Controversial GMO Labeling Bill Stalls in Senate

Associations Now

The chamber’s decision to pass on the measure, for now at least, leaves Vermont’s first-in-the-nation mandatory GMO labeling law untouched months before it’s expected to take effect. He implied that the Vermont bill was an initiative undertaken by organic food companies to stand out. billion each year.

Vermont 40
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Antique Groups Feel Pressure of Anti-Ivory Rules

Associations Now

The black market for ivory continues to diminish elephant populations across the African region and has even been linked to funding terrorism. The debate has been revitalized by the Obama administration’s aggressive plan to curb illegal wildlife trafficking, an estimated $20-billion-a-year market.

Vermont 40
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Has the Ice Bucket Challenge Spawned Charity Jacking?

Beth Kanter

” Charity Jacking is similar to brand jacking and news jacking , defined by David Meerman Scott as the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your organization. Before taking the plunge, he setup a group fundraising page at FirstGiving.

Vermont 28