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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

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Eric Lanke: Race for Relevance is a Negotiating Position

Eric Lanke

Rigorously define the member market. and Puerto Rico) all in-fighting with each other and trying to represent fifty-two individual constituencies? Or a small, committed group of governance professionals, chosen for the competencies they bring to the table and their ability to stay focused on strategy and the long-term?

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Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. We’re a nationwide network of 92 chapters covering all 50 states plus Puerto Rico.

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