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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Achurch

OCTOBER 26, 2023

Organizations that align their data and business strategy are equipped to make the best decisions. A thoughtful data strategy marries purposeful data collection with informed decision-making to achieve goals. Instead of “trusting your gut” or using data sometimes—develop a strategy. What marketing channels have the most impact?

Strategy 83

Strategy Organization Technology Resources 83

Achurch

DECEMBER 3, 2020

You’re the one chosen as the project’s manager, yet you’ve never implemented a new AMS. Your AMS vendor assigned a project manager to your implementation. Yes, your AMS vendor has an implementation project manager (PM), but your association needs your own PM to keep your team on track and look out for your interests.

Project 83

Project Software Team Cost 83

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic. More info/register.

Content 222

Content Survey Education Strategy 222

Jamie Notter

NOVEMBER 15, 2018

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. Take a look at your strategy and see if there are any opportunities for innovation. Which factors should be created that the industry has never offered? Here’s where you discover new sources of value and create demand for it. image credit.

Innovation 160

Innovation Strategy Industry Project 160

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to avoid common misconceptions and pitfalls of implementing AI, and stay ahead of the competition by utilizing emerging AI strategies to improve your business operations. Print magazines. 1 CAE credit.

Certificate 266

Certificate Denver South Carolina Project 266

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want. Advertising. More info/register. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

AssociationChat

MARCH 28, 2023

David Allison launched the Valuegraphics Project in 2015 to create a worldwide map of core human values. How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.

Strategy 64

Strategy Project Marketing Leadership 64

Association Analytics

JULY 27, 2021

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Use data to help build your content strategy. For smaller projects, test to see if the content resonates with your members. Take action with your data. Start at a macro- level.

Content 169

Content Strategy How To Course 169

Membersuite

JUNE 6, 2023

Learn about the psychology of change and change management strategies. They have to spend time at project meetings and training. They’ve seen projects go south at their offices. ” Map out the current state of change in your organization so you can see if any person or team might become overwhelmed by an additional project.

Technology 78

Technology Strategy Project Team 78

Achieve

FEBRUARY 16, 2024

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round.

Strategy 52

Strategy Proposal Social Media Florida 52

Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

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AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Starkweather Association Services explains how to prepare your team for any project involving change , which is most projects these days.

millennials 370

millennials Survey Team Education 370

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. More info/register. 1 CAE credit. .

Revenue 256

Revenue Certificate Tools Innovation 256

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Online community and marketing tools open up communications with your supporters. As technology becomes more advanced, so do nonprofit strategies.

Technology 179

Technology Strategy Software Tools 179

Association Reserves

DECEMBER 18, 2023

As costs rise, it is crucial to develop a strategy that not only preserves but potentially grows your fund. HOA Reserve Fund Investment Strategies Don’t go it alone! and money markets, ensuring every penny is protected. Avoid High-risk Ventures : Steer clear of investments in volatile markets.

Strategy 52

Strategy Cost Review Project 52

Delcor

NOVEMBER 1, 2018

Project managers head into a new project with that same sense of excitement and caution. And, like backpackers, they only achieve success if everything they need is in their metaphorical association project management backpack. Let’s see what association project managers carry in their backpacks.

Project 82

Project Tools Guidelines Team 82

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

DECEMBER 1, 2023

Project success stories. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. Go on a whirlwind tour of some of our recent projects. Good things happen when you have good relationships with technology partners.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Achurch

AUGUST 23, 2022

Ask an internal team or staff from another association to talk about an innovative or remarkable project or share tips, tricks, hacks, or resources Schedule live mastermind and brainstorming sessions. Contact us if you need help with planning and implementing virtual watercooler practices as part of your remote office strategy.

Strategy 83

Strategy Team Video Tools 83

Reid All About it

SEPTEMBER 22, 2023

If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. You can get everything you need in Brightfind’s RFP template for CMS and website design projects. Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff. Website RFPs. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

Strategy 99

Strategy Marketing Social Media New York 99

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. 1 CAE credit. .

Certificate 281

Certificate Price Tools Technology 281

Associations Now

OCTOBER 24, 2018

A learning strategy can help your team understand how to effectively deliver value. Every association deals with the “new”—new projects, initiatives, policies, and people are constantly filtering in and out of every workday. That’s why every association needs a learning strategy, according to a post on the WBT Systems blog.

Strategy 148

Strategy Social Media Innovation System 148

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Association Success

NOVEMBER 26, 2019

Nothing excites me more than strategy meetings. . I knew we needed to move from isolated annual strategy planning to cross-departmental strategy planning and execution frequently throughout the year. we held our first strategy meeting. To do this, I focused on the following 6 steps: 1.

Strategy 116

Strategy Project Proposal Price 116

Reid All About it

SEPTEMBER 15, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult. Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. AMS implementation. Letting Go!

LMS 256

LMS Revenue Arlington Education 256

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Achieve

NOVEMBER 2, 2020

Due to COVID-19, your nonprofit staff members are probably now working from home, you’ve had to pivot fundraising strategies, and your organization’s programming has likely had to adapt to social distancing guidelines. . In this guide, we’ll dive deeper into the appreciation strategies that your organization can implement into.

Strategy 98

Strategy Video Project Communications 98

GrowthZone

DECEMBER 6, 2018

When it comes to association marketing, differentiation is key. Identifying what makes your brand unique is critical to a successful strategy. The GrowthZone Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. Get the Association Marketing Toolkit.

Resources 96

Resources Marketing Analysis Tips 96

Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save Time When trying to grow your business, time is money.

Marketing 52

Marketing Indiana Newsletter Social Media 52

ISAE

AUGUST 30, 2023

Designing a Compelling Events Page: 4 Effective Strategies By: Ira Horowitz If you want attendees at your association’s events, a compelling Events page on your website is a must. In this guide, we’ll cover the four strategies that it takes to create a compelling Events page and increase your association’s event registrations.

Strategy 52

Strategy FAQ Video Process 52

MatrixG

AUGUST 13, 2022

When proposing new initiatives, include the marketing and communications plan in the project budget. Most professionals budget for whatever technical or operational project they are proposing, e.g., a custom database application, a website redesign, etc. Her advice? Megan’s advice is brilliant.

Proposal 52

Proposal Communications Marketing Boston 52

Reid All About it

AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. A few of them might surprise you, but they’re essential for technology project success. – Onboarding Strategies for All Stages of Membership Does your onboarding strategy include new members and renewing members? Change management. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195