Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

NXUnite

OCTOBER 19, 2023

They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping! First, you can hone your marketing strategy over time to prioritize the channels that drive the most conversions.

Revenue 130

Revenue Email Marketing Social Media Marketing 130

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Get everything you need in this RFP template for CMS and website redesign projects from Brightfind. CMS/website RFP. Make every effort to remain human in a world of AI , says David Meerman Scott. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Meaning is relevance as defined by your target audience. Quick hits.

Technology 370

Technology St. Louis Strategy Products 370

Smooth The Path

SEPTEMBER 25, 2018

Too often an association’s marketing messaging to new members focuses on the association; often how great the association is. What projects are they working on? Have they been assigned to a project no one else in their company has ever worked on? Related: 6 Strategies for member email effectiveness.

Marketing 74

Marketing Project Member Engagement Content 74

Reid All About it

APRIL 30, 2021

I think one had an AMS, CMS, and LMS project on the horizon. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Yikes, I can’t even imagine.

Education 354

Education Technology Strategy Revenue 354

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. How Do I Create a Membership Drive?

How To 130

How To Discount Social Media Software 130

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit.

Price 150

Price Social Media Email Marketing Innovation 150

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. reaching 277.7 of the U.S. population.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Quick hits.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259

San Diego Strategy North Carolina Conference 259

Membersuite

OCTOBER 21, 2022

You don’t want to get too deep into your AMS project before learning you’ll have to budget for additional software and manage another vendor relationship. Figure out why some initiatives went well or poorly, so you can adjust your strategy and tactics. Discover what your most loyal customers do and what your most engaged members do.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Host: American Marketing Association.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Membersuite

JULY 16, 2021

The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. If so, how up-to-date, complete, and accurate is it?

Report 175

Report How To Committee System 175

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start?

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Hack’ several critical behavioral design strategies that support more effective and efficient learning. Presenter: Anna Toon, learning product marketing manager, Abila.

DC 153

DC Content Education Software 153

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

Recruiting 69

Recruiting Recruitment Minnesota Georgia 69

Reid All About it

OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Presenter: Nick Borelli, President and Strategist, Borelli Strategies. More info/register. 1 CAE credit.

Mooc 205

Mooc Certificate DC millennials 205

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Jill Mahoney and I were the project managers. Enter Cause Marketing.

Marketing 64

Marketing Project Library Kentucky 64

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). Tue 10/16 at 8:30 a.m.

DC 170

DC Las Vegas Washington Review 170

Associations Now

OCTOBER 2, 2018

Four questions to ask to develop the strategies that will get you there. As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. From there, develop initiatives and strategies that will help your team get from point A to point B. How can you make your association better in 2019? Other Links of Note.

Email Marketing 77

Email Marketing Project Price Committee 77

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Presenters: Joy Brown,project manager, American College of Radiology. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation.

Raleigh 150

Raleigh Chicago DC Washington 150

Achieve

MARCH 16, 2022

In particular, post-event surveys have become a powerful tool to continue engaging attendees after virtual events , collect valuable event data, and brainstorm strategies for improvement. If you’re searching for simple strategies to greatly improve virtual event success, post-event surveys are a strong place to start.

Survey 59

Survey Tips Tools Communications 59

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product Marketing Manager at Cvent. – Association Palooza VI (Washington DC). More info/register.

DC 170

DC Washington Tools Certificate 170

Smooth The Path

APRIL 10, 2018

Recently a professional told me he had over 62,000 emails in his inbox. Many of those email messages are seemingly valueless marketing. Deleting emails makes us happy. With the deck stacked against us email writers, is there a way to nudge members into reading our association’s emails?

Conference 94

Conference Project Marketing Products 94

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets. Instructional design.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. The problem with video as a marketing tool is that it puts us on the spot and makes us vulnerable. Step 1: Follow marketing best practices. Know your audience.

Video 70

Video Process Certificate Course 70

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. ASAE sees this project as a reflection of a culture change in the broader association space.

Case Study 120

Case Study Analysis System Revenue 120

Disciple Media

AUGUST 23, 2023

This foundational understanding helps you tailor your services and marketing efforts to resonate with the right people. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king.

Price 36

Price Social Media Revenue Tools 36

Reid All About it

MAY 19, 2017

If a website is in your future, get a clue by reading Kylee Coffman’s post on the DelCor blog about preparing for a website project. Hear about the Association of Energy Services Professionals’ research project and tips on conducting research. Host: American Marketing Association. Topic: Email best practices. What a mess.

DC 150

DC Washington Chicago Tips 150

Achieve

SEPTEMBER 8, 2020

While smart tech-based strategies will improve your efforts right now, they’ll also continue providing value after the pandemic once social distancing guidelines dissipate. Optimize your digital marketing strategies. Tip #2: Optimize your digital marketing strategies. Design a conversion-optimized donation page.

Tips 52

Tips Guidelines Social Media Process 52

Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. There is no bigger waste than spending time and resources on the wrong project. To convey the impact the principles had on my workplace, I have set out examples of two projects and how we approached them before and after adopting a lean mindset.

Project 68

Project Review Tools Innovation 68

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

Reid All About it

MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Your future marketing growth starts with events. 1 CMP credit.

Arlington 41

Arlington Project DC Technology 41