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Association Brain Food Weekly: 3.31.17

Reid All About it

Aptify shares five under-utilized member recruitment tactics. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. AENC FUEL Meetup (Raleigh NC).

Raleigh 150
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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

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Association Brain Food Weekly: 2.19.21

Reid All About it

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Quick hits.

Revenue 322
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Association Brain Food Weekly: 6.2.17

Reid All About it

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. AENC Affiliate Roundtable (Raleigh NC). 1 CAE credit.

Raleigh 150
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Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259
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Association Brain Food Weekly: 3.14.16

Reid All About it

networking) – Member Engagement: Recruiting, Retaining and Engaging the Future of Your Association (Alexandria Brown Bag). Location: Marketing General, Inc. Hear about proven strategies to recruit, retain, and engage young members, and case studies of what’s worked and what hasn’t. Location: downtown Raleigh, NC.

Raleigh 150
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Association Brain Food Weekly: 3.10.17

Reid All About it

Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. Location: Raleigh, NC.

Raleigh 150