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Member Engagement Solves Everything. An Interview With Tom Morrison

Tom Morrison

Recently I was interviewed by the Michigan''s Business Network as a part of an online radio program with the Michigan Society of Association Executives on how engagement impacts associations, staff and volunteers. Make member engagement your top priority in 2015 and 2016.

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Association Brain Food Weekly: 5.15.20

Reid All About it

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Hear about some major considerations for online engagement.

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Association Brain Food Weekly: 1.22.21

Reid All About it

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

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Association Brain Food Weekly: 1.15.21

Reid All About it

In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. Presenters: Rob Miller, MPA CAE, Senior Vice President of Revenue at Gravitate Solutions. CAE credits.

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Striving for Success: Streamlined Processes

GrowthZone

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. The first blog post in the series featured competition entries sharing how using the GrowthZone solution increases member engagement.

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Association Brain Food Weekly: 10.20.17

Reid All About it

One focuses on robots in the workplace with a close look at an office furniture factory in Michigan and a telecommunications equipment factory in China. I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue.

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Association Brain Food: 5.13.22

Reid All About it

Learn about a free resource that can help you do just that—the Tagoras Learning Business Maturity Model, its components, and how learning businesses can—and do—implement the model in a way that puts them on a clear, measurable path to greater maturity and, by extension, greater reach, revenue, and impact. 1 CAE credit. More info/register.