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Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Is behavioral data continually monitored?

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Daily Buzz: Hone Your Data Management Process

Associations Now

Add these housekeeping tips to your data management plan. Your member database is a portal to a lot of information—like, a lot. Audra Hopkins from the Web Scribble blog says to think of your member database like a room full of documents. From there, your team should develop an organization-wide data management process.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

As we begin this new year, refreshing and revitalizing your member engagement strategies might be just what you need to ensure success for 2021. With most large in-person gatherings and face-to-face meetings on pause, it’s the perfect time to take advantage of digital tools and online platforms for member engagement.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Hear helpful tips and tricks on how you can reach new audiences through virtual events. Hear tips and best practices on how to improve your virtual event channel so you can deliver great virtual events that your attendees will love. How To Do Hybrid: Practical Tips for Delivering Successful Events. Tue 7/13 at 1 p.m. –

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Daily Buzz: How Dark Social Is Skewing Your Data

Associations Now

If you’re launching a new website, take a hint from the Healthcare Financial Management Association , says member researcher Amanda Kaiser on Smooth the Path. The MemberSuite blog explains the art and science of the process. . — Keith R. Chamberlain (@ChamberlainKR) August 8, 2019. Other Links of Note.

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The 4 Skills Associations Should be Teaching

Smooth The Path

Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence. To grow in their career members need to be even more well rounded. Related: 3 Tips for hosting an amazing unconference. Relationship skills are needed now more than ever.

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What Associations Can Learn From Journalism about Membership and Engagement

Mizz Information

This recent update summarizes what the project team learned from their latest member research; this post goes into why they did it and this helpful guide details how they did it. If you want to learn what members value, ask them and then listen. Gotta love these people for their thoroughness and transparency!