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Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? Is behavioral data continually monitored?

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Using member research

Optimist Consulting

Last week 30 membership professionals gathered to hear about member research and what it can do for an organisation. The first presentation, from Seb Elsworth at ACEVO (where I used to work), the charity CEO membership body, who focused on using research to inform the strategic planning process.

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Daily Buzz: Hone Your Data Management Process

Associations Now

“With all of the effort taken to learn about members and collect the data you find, you don’t want it all to just disappear into the void with the blink of an eye,” Hopkins says. From there, your team should develop an organization-wide data management process. Revamp the Exam Process. As for outdated data? Get rid of it. “To

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Use the 5-Step Idea Process to Become an Association Innovation Ninja

Smooth The Path

Because ideas lead to innovation we want more ideas, better ideas, THE idea that will excite members. Many innovative associations use a formal or informal idea process which generally has five steps and goes something like this: Step #1: Allow member’s problems spark innovative ideas. Learn about member’ why.

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Do You Need A Survey to Tell You What Your Members Think?

Portage Group

It never ceases to amaze me how easily association executives and boards dismiss the need for conducting member research, confident that they have an accurate finger on the pulse of their key stakeholders. Perhaps you make it a habit to pick up the phone or drop in on members periodically to talk to them one-on-one.

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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

One unusual process they’ve recently started caught my ear. They created a few formal channels for staff members to submit their great ideas (this is not so unusual). If it is put into the new product process the submitter knows why, when and how. If you are considering a member survey this post is worth your time.

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The New Member Engagement Rule of Three

GrowthZone

Not even the best renewal process will win them back. This is one key reason why new members do not renew at the same rate as other members. Engage your new members early and engage them for life! Amanda Kaiser, MBA, is a qualitative member researcher. The window closes.