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Are You Struggling with Unsolvable Problems, Tough Choices and Uncertainty at Your Association?

Smooth The Path

When one of my proposals for member research doesn’t move forward with a perspective client I know that I’m one proposal closer to one that will move forward. Through conflict, or working to resolve conflict, the team can actually form greater bonds. One CEO I recently interviewed does. Conflict is bad.

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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

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From the Corner Office: Scott Wiley, CAE

Association Adviser

We want to avoid innovation overload and ensure that our resources are directed where they will generate the greatest member value. To that end, we’ve created a Program Assessment Team that evaluates every proposal for a new program or service. But our research is never really done.

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