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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

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How the Pope Is Connecting with Younger Generations on Social Media: Pope Emojis

Beth Kanter

As you probably know, the Pope is visiting the United States this week in Washington, DC; Philadelphia; and New York City. Unless the church engages social media, he said, “we will wind up talking to ourselves.”. The campaign is targeting the casual advocate, drawn to the Pope. There are also even Pope emojis available.

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Delayed Adulthood: The Hidden Root of Your Young-Member Struggles

Associations Now

Temple University professor Laurence Steinberg noted in The New York Times in September that “today’s 25-year-olds, compared with their parents’ generation at the same age, are twice as likely to still be students, only half as likely to be married, and 50 percent more likely to be receiving financial assistance from their parents.”

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From the Corner Office: Carol Khoury, NYSSA

Association Adviser

This month’s Corner Office spotlight shines on Carol Khoury, managing director of membership & marketing, for the 10,000-member New York Society of Security Analysts (NYSSA). AA: Has NYSSA changed its membership recruitment and retention strategy in response to the many changes affecting Wall Street? Carol Khoury.

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Membership Wakeup Call for Associations

Association Adviser

Carol Khoury, managing director of membership and marketing for the New York Society of Security Analysts (NYSSA) said associations are finally coming to grips with the fact that they can no longer “do business as usual” and hope to survive. In response, NYSSA started monthly gatherings at local pubs in New York City.

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Want those social media posts to pop? Social Media Marketing 2023: Keep It Real Generally speaking, people do business with people and brands that they like. This sentiment is quite evident on social media channels, where people are keeping it real and, sometimes raw online, namely visual hubs like TikTok and BeReal.

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What Associations Need to Know About Technology

Association Adviser

As Thomas Friedman, bestselling author of The World Is Flat, quipped in a recent New York Times op-ed , “something really big happened in the world’s wiring in the last decade, but it was obscured by the financial crisis and post-9/11.” Millennials respond differently. Technology cuts both ways.