Association Freak

MARCH 26, 2021

Millennials are skeptical, with a very high bar for trusting a brand. Your association can drive membership by recognizing the millennial mindset and adopting it in your marketing strategy. Comparison shopping extends beyond price and reviews. They dovetail perfectly with the Millennial mindset.

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Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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MemberClicks

APRIL 26, 2022

When you pitch sponsorship opportunities to companies, you can promote the chance they’ll have to connect with Millennials and Gen Z. If you’re struggling to determine what that amount should be, start by putting a price on each benefit exclusively. Then add those prices up to determine the cost of the level.

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Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . On the flip side, the higher dues price connoted “more prestige,” and ICF attracted a substantially larger number of more engaged members who were more likely to get certified and renew. million and retention increased by 27 percent.

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Associations Now

AUGUST 11, 2015

National Quality Forum CIO Kyle Vickers noted that he struggled with staffers who were excited about adding widgets to a platform without thinking about how it affects overall strategy. Someday, AHA might be dealing with millennials or generation Xers who keep their phones at their side. When Innovation Meets ROI.

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