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Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. I found a few good reads for you this week….

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

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Association Brain Food Weekly: 11.10.17

Reid All About it

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150
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How to Find Sponsors for Events: The Essential Guide

MemberClicks

This can also increase your audience reach, recruiting new people to register for your event. When you pitch sponsorship opportunities to companies, you can promote the chance they’ll have to connect with Millennials and Gen Z. Having a well-known sponsor for your event can improve your brand’s image.

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From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . Associations are doing great work to recruit the next generation of leaders.

Ohio 60
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How Top Leaders and Advocates Navigate Fast-Changing Times

Association Adviser

Boomer succession plans can be just as important as millennial recruiting. . To change that equation, Hildebrand suggested tapping into younger members since millennials are “activists by nature” and often looking for work and volunteer experiences “that matter.”