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Best Practices Suck

Jamie Notter

We figure out how we are going to sell more widgets, or design better widgets, or partner with others in the widget industry, or create a better performance review system, or train our managers to deal with Millennials more effectively, or break down our internal silos, etc. But if you apply that “best practice” when you live in St.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Leonard Toenjes, CAE, President of AGC of St. Marketing Channels for the Largest Generation in the Workforce: The Millennials. Presenters: millennials Molly Phayer and Erica Salm Rench. Adam Legge. Kathleen T. O’Loughlin, DMD, MPH, Executive Director and Chief Operating Officer of the American Dental Association.

St. Louis 341
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R-E-S-P-E-C-T: Millenials Crave & Deserve It. Where. - SCD Group

SCD Group

These came labeled as follows: Millennials At the Beach (left); At the Museum (center); On a date (right). Now, these photos and emails are funny to Boomers and older people who just can’t understand how Millennials can possibly really communicate on smart phones. Louis Business Journal , Washington Post. at 4:33 PM.

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Building and Protecting Your Association’s Brand Is Vital - Part 2

SCD Group

Yesterday I shared the case of the St. Louis Cardinals and protecting your brand. This represents a case study on how an iconic brand is working to be sure its brand is relevant to Millennials and the incoming Generation Z. I closed saying: Who at your association “manages” its brand?

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Halloween Offers Associations Creative Growth Opportunities

SCD Group

By the way, Millennials love cause campaigns and would flock to your organization if you let them.) The West County YMCA (St. Louis) sponsored a Halloween Fest the Saturday before Halloween. Delta Dental Health Theater in St. So, what might your association (and/or nonprofit organization) do for Halloween 2013?

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Here’s Your Chance – A Message to All New Graduates in Philanthropy

Achieve

One was going to work as a systems analyst for Anheuser Busch; one friend was going into a leadership program with SBC Global (now AT&T); and another was going into a manager training program at Enterprise – all prominent St. I was sitting down with reporters in New York to debrief them on the power of philanthropy and millennials.

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Are Your Attendees Also Your Number-One Fans?

Associations Now

What do the New England Patriots , St. Louis Cardinals , and Chicago Blackhawks have in common? This is even more important when it comes to millennials and younger attendees, who care more about the “wow factor” and having access to things they can’t get anywhere else. Treat your audience like a community, not a database.