Associations Now

JUNE 5, 2013

Old-school hip-hop is more than rhymes: It teaches us to remix and create fresh marketing content. ASAE’s Marketing, Membership & Communications Conference (#mmccon) continued today, and Associations Now staff and other attendees have been tweeting about the cool stuff they’ve seen. — GLC (@GLCdelivers) June 5, 2013.

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Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Tailored content allows associations direct communication with both prospective clients and long-term members. The details, and more, in today’s Social Media Roundup.

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Associations Now

MAY 22, 2013

They could be participating in a discussion about your presentation on social media. How to make that work for you, and more, in today’s Social Media Roundup: Let Them Tweet. — Qrious App (@qriousapp) May 21, 2013. — Olga Latysh (@l0lga) May 21, 2013. 14trCPz #eventprofs #eventtech.

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Association Adviser

MARCH 19, 2013

link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Business 2 Community. May 29-31, 2013.

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Associations Now

JUNE 4, 2013

Innovation is a big theme at this year’s Marketing, Membership & Communications Conference. ASAE’s Marketing, Membership & Communications Conference (#mmccon) is in full swing, and both Associations Now staff and other attendees have been tweeting about the cool stuff they’ve seen. Custom 3D Art.

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Association Adviser

FEBRUARY 15, 2013

@B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. Are you creating content for content’s sake? March 6-9, 2013. American Hospital Association’s 2013 APRE Conference. April 3-6, 2013. May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference.

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Associations Now

OCTOBER 9, 2013

How to tweet smarter, and more, in today’s Social Media Roundup. — John Segota, CAE (@JohnSegota) October 4, 2013. Follow and listen: Twitter has established itself as a great tool for communication and outreach. — Ovanes Ovanessian (@ovaneso) October 9, 2013. Tweet It Up. h/t @JohnSegota ).

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Associations Now

AUGUST 28, 2013

Also: WordPress makes embedding social media content a little bit easier. That and more in today’s Social Media Roundup: Body Language Fluency. . — Devin Tisdale (@DevinTisdale) August 28, 2013. During a TED talk that she gave last year , she discussed the way that nonverbal communication—a.k.a.

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Associations Now

NOVEMBER 6, 2013

There’s no room for writer’s block in a 24/7 content-driven world—so here’s how you can move past it. How you can beat the dreaded writer’s block, and more, in today’s Social Media Roundup. — Bryan Wempen (@bryanwempen) November 6, 2013. Writers, bloggers, and content creators—fear not! Bad News Bears.

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Associations Now

DECEMBER 17, 2013

One association executive’s tips, in today’s Social Media Roundup: Talking Points. — Dave Lutz (@VelChain) December 17, 2013. entura (@venturajm) December 16, 2013. That’s something Joe Ventura of Reading Partners explains in his guest post on Kivi’s Nonprofit Communications Blog. — Joe ?entura

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Associations Now

AUGUST 8, 2013

The nation’s newspapers are being snapped up by unexpected owners, and that could make an impact on your association and the content you send to members. The details, and more, in today’s Social Media Roundup: NEWS FLASH. — Steve Drake (@causeaholic) August 8, 2013. — On Leadership (@post_lead) August 6, 2013.

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Optimist Consulting

MARCH 26, 2014

It is clear that members are using their phones more, so organisations need to ensure that their communications look good on a mobile device. In the 2013 report only 19.5% had a dedicated member of staff responsible for social media, but this figure had grown to 37.5% In the 2013 report only 19.5%

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Associations Now

AUGUST 9, 2013

Many organizations use Bitly to create bookmarklets for distribution on their social media channels. How to do it, and more, in today’s Social Media Roundup: Bitly for Feelings. — Stephanie Haberman (@StephLauren) August 7, 2013. Once more with feeling: You’re using Bitly for your social media links, right?

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Virtual

MAY 15, 2013

I’ve seen countless organizations launch before they’re ready to handle inbound web inquiries, still having “coming soon” content on their web site, or haven’t worked out the process for joining the organization. 3) Be social. In 2013, every launch should have a social media component. Don’t be one of those.

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YourMembership

MARCH 8, 2013

It seems to be a regular part of our normal life today — the personalization of content, programs, products and services. Yet, our conferences still serve up generic content for the masses. They wanted to know why the conference content offerings were not more like Amazon, Facebook and Netflix. 9) Unplugged: Got Social?

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Beth Kanter

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media.

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Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. One way to create quality email content is to focus on voice. percent from 2013 (from 34.04

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Association Adviser

AUGUST 8, 2016

Could Snapchat, the social media messaging app used by 150 million people daily , be the key to improving your event communications? While Snapchat is still primarily a personal messaging app, an increasing number of businesses and nonprofits have begun using the app as a tool for brand marketing and communications.

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Beth Kanter

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. He says, “Video is, by far, the content that commands the most attention online.

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Beth Kanter

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. Note from Beth: By the time you read this post, I will be in the USA from doing a training in Tunisia for NGOs and trainers who will deliver training to women entrepreneurs as part of the WES program and also improve their NGO’s use of social media.

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Association Adviser

AUGUST 7, 2017

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

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Beth Kanter

DECEMBER 20, 2013

#TechFail #GenerosityWin on Minnesota’s Give to the Max Day: Understanding social media’s role in damage control and crisis communication Guest post by Jeff Achen, GiveMN Digital Strategist. Social media promotion of the event was in full swing. on November 14, 2013. Our Social Media Command Center.

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Beth Kanter

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

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Association Adviser

JANUARY 20, 2014

Google+ has 300 million active users – hardly characteristic of a “ghost town” as the media portrays it. Google’s search algorithm favors content that originates in Google+. Vic Gundotra, head of social at Google, reported in October 2013 that Google+ experienced a 58% increase in users between May and Oct 2013.

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Beth Kanter

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Social media marketing expert Danny Brown.

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Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

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ChatterBachs

DECEMBER 1, 2013

Exercises that focus on customer service, communication, storytelling, collaboration, innovation, and related topics include but are not limited to: Five Objects. The Rise of Visual Social Media. Communicate Like You’re Life Depended on It. Content Marketing Lessons from Major Brands. The Tattoo Question.

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Beth Kanter

MARCH 15, 2013

.” I had opportunity to write up a case study about how VolunteerMatch’s calculates social return on investment as a prelude for a facilitated session at Media Impact Funders , so it was a delight to hear more examples from Robert about VolunteerMatch’s measurement culture. Neff (@daveiam) March 11, 2013.

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Associations Now

NOVEMBER 7, 2013

For the believers, a new survey by the Web Video Marketing Council (which has a clear stake in the issue) found that 93 percent of marketing professionals are using online video for marketing and communications purposes in 2013. What may be more interesting than this number, though, is how the 600 respondents are using videos.

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SCD Group

JUNE 15, 2014

Fifty-five percent of small businesses don''t have a website, according to a 2013 survey of more than 3,800 small businesses conducted by Internet search company Google and research company Ipsos. 3 Most featured “me” focused content and copy. And it can take less than 20 minutes to set up. What does this mean to associations?

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Mizz Information

MARCH 10, 2013

I was wrong; the book, Social Change any Time Everywhere , is not just good--it's great. If you're part of a nonprofit that's unsure how to navigate the changing landscape of fundraising and online communication, this book is absolutely a must-read. A few snippets from the book with regard to social media staffing:?

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SCD Group

OCTOBER 28, 2013

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? Your content is all about you.

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Beth Kanter

OCTOBER 9, 2013

I’m facilitating a Peer Learning Program for the Knight Foundation with community foundations that are hosting Giving Days using the Knight Foundation’s Giving Day Playbook. Use images in every communication #21CapitalCamp. GuideStar USA (@GuideStarUSA) October 8, 2013. Simply touch your subject.

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Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. management communications (35 percent). management communications (35 percent).

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Achieve

JUNE 1, 2015

In this role, he helps petition starters successfully launch national and international campaigns using storytelling, media relations, email marketing, stakeholder engagement and social media. who need to bring more attention to their causes – stories previously not brought to public light before digital and social media.

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SCD Group

JANUARY 7, 2013

5 Nonprofit Trends to Watch in 2013 By Nell Edgington via SocialVelocity I’m more optimist than a fortune teller, but I do think that the nonprofit sector is changing in some exciting ways. These functions are recombined to communicate, plan, problem-solve and perform other mental tasks. Decreasing Emphasis on Nonprofit “Overhead”.

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Beth Kanter

APRIL 4, 2016

So, why another social network, especially one where the focus is to create content, not consume and the culture of it is rather secretive? I waited to see if other nonprofits would embrace this emerging social media platform. Be sure to promote your SnapChat on other social channels. What have you learned?

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