Association Adviser

SEPTEMBER 24, 2013

October 1-3, 2013. AENC Marketing & Communications Conference. November 6-8, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. NRWA’s 16th Annual Conference (H2O-XPO). National Apartment Association Assembly of Delegates.

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Louisiana Tennessee Directory Newsletter 60

Association Adviser

OCTOBER 15, 2013

AENC Marketing & Communications Conference. November 6-8, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. You can choose courage or you can choose comfort, but you can’t have both. Brene Brown. BreneBrown #assnchat. Visit Us at These Industry Events.

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Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608). August 3-6, 2013. September 18-20, 2013.

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Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013.

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Association Adviser

MAY 14, 2013

In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link]. May 29-31, 2013. June 4-5, 2013.

Georgia 60

Georgia Directory Newsletter Leadership 60

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013.

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Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Social Media Examiner.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

AUGUST 3, 2017

The computing giant had a really good quarter recently, thanks in large part to the fact that it has focused on diversifying its revenue streams of late. The result is that, even if iPhone sales slow, it still makes lots of revenue without having to sell any new devices. The post Want to Diversify Your Revenue Streams?

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Association Adviser

APRIL 16, 2013

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Each program must support your overall strategy and mission, or it could have a negative impact on your membership and brand. Improving revenue consistency and forecasting.

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Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. Using this model, there’s potential for associations to gain a nondues revenue source—but it’s going to require that your organization do its homework. But let’s be clear: It’s not a perfect model.

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Marketing Revenue FAQ Review 52

.orgSource

FEBRUARY 21, 2023

The objective is to arrive at actionable strategies for strengthening those relationships. In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Since that decision, Netflix’s revenue has tripled. Values round out why and when, with how.

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Revenue Guidelines Review Education 88

YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. At the end of 2013, many analysts predicted that LinkedIn would capitalize on this new wave of growth.

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Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

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Marketing Video Email Marketing Social Media 60

Aaron Wolowiec

MARCH 4, 2014

Scott Oser is the president of Scott Oser Associates and has more than 17 years of marketing experience in the association and publishing industries. We worked together to develop the myLounge concept for ORGPRO in 2013 and have since facilitated a number of presentations together. Some may say we’re kindred spirits.

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Associations Now

APRIL 29, 2015

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. If you’re not already thinking of an effective digital video advertising strategy, you may find your marketing team or ad agency pushing you in that direction in the coming months.

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Experts in Membership Marketing

OCTOBER 29, 2013

"Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing" Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. Whether components are organized/defined by location, industry, interest, or other delineators, they are a valuable untapped resource.

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Associations Now

JUNE 20, 2016

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. That’s where the building comes in. He’s now in remission.

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Principled Innovation

MARCH 25, 2013

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. According to the most recent edition of ASAE’s Operating Ratio Report ( ORR ), membership dues account for an average of 38 percent of total revenue for all associations. No other single revenue category comes close to reaching that number.

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SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. Many associations operate under the strategy that more members is good.

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Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. The resulting gap represents lost opportunities and revenue. Decisions stall.

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GlowGlobally

MARCH 31, 2014

This article was developed from a presentation made by Ajay Bhojwani, deputy managing director MCI Middle East at the CESSE Annual Meeting in 2013. For US associations, finding ways to build and grow chapters and components in emerging markets will play an important role in defining locally relevant member value. .

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Association Adviser

FEBRUARY 18, 2014

ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Meet with Business Development Director John Kilchenstein at booth 405. Georgia Society of Association Executives Annual Conference.

Georgia 60

Georgia Directory California Newsletter 60

Associations Now

FEBRUARY 4, 2014

It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession. This pressing issue is confirmed by plans to find innovative ways to deliver programs and services—clear paths to increasing membership and revenues,” according to the report. “In

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Velvet Chainsaw

NOVEMBER 8, 2013

Many conferences struggle with flat or declining revenue from exhibitors and sponsors. If your event attracts the right attendees, on the other hand, you have an opportunity to strategically grow sponsorship revenue. Selling lots of low-priced visibility options instead of embracing a strategy of fewer, bigger sponsorships.

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Velvet Chainsaw

SEPTEMBER 3, 2013

For the past nine years, Wendy has served as the Vice President, Marketing and Member Services for the National Association of College Stores (NACS). Two critical needs of organizations seeking annual meeting improvement are increasing attendance acquisition and sponsorship revenues.

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Principled Innovation

APRIL 2, 2013

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. Even so-called non-dues revenue streams are not the answer, as they too rely almost entirely on buyers from within “the member market.” The problem for associations is that the member market does not really exist.

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Leading Learning

MAY 22, 2022

And it seems inevitable that Facebook will rock this market at some point. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate.

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Mooc Course Video Education 72

Associations Now

AUGUST 9, 2013

How the Associated General Contractors of America’s annual expo went from the chopping block to exceeding revenue goals in a few years. While AGC’s goal was to sell $250,000 in sponsorships and exhibits, it sold $305,000 and netted $183,000 for the organization—$58,000 more than its net-revenue goal. So just how did they get there?

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Association Adviser

APRIL 16, 2013

We’ll also look closer at pricing strategies and activation. Those tiers still appeal to some buyers who view sponsorships as a “contribution” to the association more than as a true marketing investment. These marketing rights and benefits have real value and should be treated as such. ” Activation.

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Association Adviser

MARCH 19, 2013

The approach for generating revenue outside of membership dues is no exception. While the forecast is a little clearer now that the elections are behinds us, corporate marketers are still being held to a higher level of scrutiny than ever before and they can’t afford to make any bad or ill-timed investments. Conclusion.

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Revenue Newsletter America Cost 60

Associations Now

MARCH 20, 2015

Most publications are facing declining advertising revenue, increased competition from other print and digital products, and readers with different content-consumption habits that requires different strategy. A 2013 study from business information provider IHS predicted the U.S. billion in 2018.

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Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question.

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Associations Now

OCTOBER 30, 2013

More details: Pace of growth: In 2013, associations and membership organizations are projected to take in $572 million in sponsorship dollars, IEG reports, a 4 percent increase from 2012. (As What trends have you seen in your own corporate sponsorship deals? Let us know in the comments.

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Velvet Chainsaw

AUGUST 21, 2013

How do these two mindsets influence the way conferences are designed and the way marketing messages are crafted to encourage individuals to attend? For that reason, applying the Promotion/Prevention concept as a framework can help in your conference design and attendee-acquisition strategy. Thinking broadly: 1.

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Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. All deftly moderated by Bryan Kelly, vice president of marketing at Aptify. What might that be?

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Associations Now

APRIL 27, 2016

“Essentially what we’re doing strategically with this whole concept around Plantae is we are separating the strategy around how we engage and grow our audience,” says Susan Cato, director of digital strategy and member services at ASPB. ASPB decided the traditional approach wasn’t going to work anymore.

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Associations Now

JULY 22, 2015

At the Society of Cable Telecommunications Engineers, a group-membership plan is attracting deeper engagement with the industry’s higher-ups and boosting SCTE’s membership and training revenue along the way. The new strategy “didn’t do anything to change our membership structure,” Schankel says.

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