Aaron Wolowiec

MARCH 31, 2015

1, with marketing and communications taking the No. In a major shift from 2014-2015, our survey results show that it has become a candidate’s market, increasing the challenge for nonprofit managers to find and hire the staff they need and to pay the higher salaries required,” the report says. 2 slot, followed by technology. “In

Marketing 100

Marketing Leadership Technology Report 100

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

DC 232

DC Arlington Virginia America 232

Higher Logic

MARCH 6, 2020

Jason, Broadcom’s Senior Community Manager, shared tips and lessons learned from this process in a recent webinar. Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). They were an early adopter of automated campaigns, creating their first in 2015. Could This Be You Next Year?

Certificate 156

Certificate California Tips Innovation 156

YourMembership

FEBRUARY 20, 2015

According to the Harvard Business Review three factors affect what an organization can and cannot do: its resources, its processes, and its values. Improve their processes, enabling them to be more efficient in their daily work. Deliver high value content and services to members that align with the organization’s stated values.

Software 150

Software Technology Member Engagement Products 150

Associations Now

JANUARY 9, 2015

Registration for meetings and events is about more than the process. Of course, there were the usual suspects, like technology , content marketing , green meetings , and new event formats. Of course, there were the usual suspects, like technology , content marketing , green meetings , and new event formats.

Process 40

Process Chicago Library Cost 40

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Here was ASHRAE’s renewal automation campaign process: Enrolled nine different membership grades. An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

Higher Logic

JANUARY 9, 2018

Some of it is baristas, years of experience, and market research. That’s exactly what happened recently, in 2015 and 2016, when Starbucks introduced coconut milk and almondmilk as part of their regular menu. To determine which ones will resonate most with their market, they ask customers to vote on them. Their signature drinks?

Products 180

Products Innovation Press Release Review 180

GlowGlobally

DECEMBER 13, 2018

In 2015, a major U.S.-based based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. Kevin Perry, Ed.D,

Education 60

Education Chicago Products Course 60

Aptify

FEBRUARY 3, 2021

Digital.com evaluated each membership management software company on what’s most important to associations – membership management features, marketing features, and the integrations that each software offers. For a more in-depth look at the process and research that Digital.com took to select Aptify, you can read the full article.

Software 72

Software Review Directory Membership Management 72

Higher Logic

MAY 8, 2019

Resource: Email Marketing vs. Marketing Automation [Explained]. Data pulled from engagement platforms like marketing automation or your association’s online community can help inform your decisions and personalize your outreach, helping you better understand what matters to your members to improve their experience.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

NOVEMBER 10, 2016

In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. The whole process could not have been smoother.”. Bruffey launched the Protech Users Group (PUG) in July of 2015. Accelerated business processes. Launching the Community.

Library 180

Library Maryland Project Software 180

Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. In 2015 modest economic performance, disruptive innovation and record merger and acquisition s redefined the scope and purpose of Associations. Benchmark their effectiveness through industry and career performance.

eBook 100

eBook Innovation America Certificate 100

YourMembership

DECEMBER 30, 2014

creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […]. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season. Budgeting now for 2015 purchases both large […]. Your association likely has a website.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Potomac Core

OCTOBER 4, 2016

Through this process the organization aligned its internal team and they have transformed themselves into strategic partners for the Global Refrigerated Warehouse Industry. The Smart Electric Power Alliance has seen annual revenues grow 23% (2015 to 2016) and also in 2016 experienced a 62% increase in total staff (to 35 employees from 22).

Strategy 164

Strategy eBook Member Engagement Revenue 164

Potomac Core

MARCH 4, 2019

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. In doing so, the Industry was able to get back to work.

Industry 144

Industry Team Products Report 144

Higher Logic

SEPTEMBER 28, 2016

Delivering a top notch product or service is important, but what ensures relevance for customers in today’s market is to ensure you know what they need and care about. These three components apply to both businesses catering to other businesses (B2Bs), as well as organizations marketing directly to end customers. And if so, how?

Social Media 120

Social Media Products Cost Communications 120

Leading Learning

MAY 24, 2022

It has also meant that integration between learning platforms and other platforms like customer relationship management systems, association management systems, Webinar platforms, and marketing automation systems has become dramatically easier and less costly. See e-learning stats for the course creator market here.).

Course 101

Course Video Cost Certificate 101

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Have no fear. Be careful what you click!

DC 150

DC Washington America eBook 150

YourMembership

JULY 27, 2015

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. These included cost and time savers that could prove extremely valuable when you are ready to being the selection process. Standing pat is no longer an option.

LMS 150

LMS Ohio Learning Management System Cost 150

Associations Now

FEBRUARY 16, 2016

The new scripting language MJML , which was released earlier this month by the email firm MailJet, attempts to simplify the process of coding an email, allowing designers to focus less on tweaks and more on design. Now I’d like to take a little time to look at the flip side of the email marketing story. Moving Beyond Newsletters.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next. NOW IS THE TIME!

Video 28

Video Content Marketing Strategy 28

Associations Now

MARCH 28, 2019

And with the backing of Google, whose Gmail is by far the most popular platform, it’s likely to draw some attention from marketers and developers alike. As I wrote on the topic back in 2015 : “Email design has long been one of the internet’s dark arts. And as a result, email design tends to be fairly conservative out of necessity.”.

Project 85

Project Marketing Products Communications 85

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. You get relevant, fresh content and the member gets exposure to their target audiences. 1 CAE credit.

Social Media 170

Social Media DC System Technology 170

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Sales: While the word “sales” makes some cringe, it is important to realize that all aspects of marketing and communications require the ability to influence and persuade.

Communications 40

Communications Marketing Recruiting Recruitment 40

Eric Lanke

DECEMBER 31, 2018

It was inspired by the take-down of strategic planning in Humanize , and in it I pledge to stop using that term to describe the messy, constantly evolving process my association uses to determine our direction and set our objectives.

Guidelines 100

Guidelines Course Team System 100

Higher Logic

FEBRUARY 28, 2017

Websites are the white wall of your marketing plan. Because many non-marketers feel like the next step for visitors to take on their website is obvious. Marketing is becoming less an art and more a science. In marketing, this processes is called A/B testing. White walls hardly ever remain white. A/B Testing.

Indiana 120

Indiana Illinois Content Examples 120

Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. Some vendors in the market have started offering “community add-ons” – modules developed to supplement the company’s core offering (e.g. an AMS/CRM, marketing automation software, a CMS or other systems). And they were.

Social Media 120

Social Media Case Study System Content 120

Association Success

DECEMBER 19, 2017

Since NBBQA changed its business model in 2015, the association has seen lower operating costs, more focus on strategic business priorities, higher productivity and an increase in customers. Formation of new partnerships and collaboration beyond sales and marketing to innovation agreements—where the offline and online worlds work together.

Products 62

Products Industry Cost Technology 62

Higher Logic

OCTOBER 29, 2015

Rachel Happe, Principal and Co-Founder of The Community Round Table , shared these five points during her 2015 Super Form keynote speech: 1. Equally bad is working to make the organization happy but alienating community members in the process. How do you increase your community’s value? Don’t just stop there.

CA 120

CA Products Process Strategy 120

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. It was developed in partnership with Visit Denver. Now is one of those rare times.”.

Denver 100

Denver Georgia Survey Report 100

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. More info/register. More info/register.

LMS 150

LMS Raleigh Content millennials 150

Higher Logic

OCTOBER 25, 2017

By 2015, that had dropped to just 44 percent. Go through this process with all your top non-dues revenue streams, finding your top sources of non-sbscription revenue and brainstorming ways to improve them. The UK has seen similar changes. Use what you learn to improve each strategy so you’re consistently bringing in more income.

Revenue 159

Revenue Tips Social Media Newsletter 159

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Growth matters: develop repeatable processes. NSBE was founded in 1975 and has around 30,000 members.

Social Media 120

Social Media FAQ Boston Content 120

Associations Now

JULY 5, 2016

As part of the integration process following an October merger, an association dedicated to retail stores has taken on a new identity: Shop!, Your brand is your promise to the market. Your brand is your promise to the market. and help a diverse member base feel connected to one mission. Formerly known as A.R.E.

Marketing 67

Marketing Products Process Strategy 67

Associations Now

SEPTEMBER 9, 2019

In 2015, the event made it to Microsoft Edge in Windows. In an article on the marketing site Convince & Convert , contributor Kathy Klotz-Guest makes the case that too much polish might actually be a bad thing. Myths about the livestreaming process have long existed— and most of them are, ultimately, not true.

Video 79

Video Examples Social Media Software 79

Higher Logic

JANUARY 13, 2016

But, as Rachel Happe, Principal and Co-Founder of The Community Roundtable said in her 2015 Super Forum keynote speech , changing behavior isn’t easy. A Fitbit is a powerful tool: it measures your movement, processes data and gives you the feedback you need to change your behavior and accomplish your goal. It’s like a Fitbit, she said.

CA 120

CA Strategy Products Process 120

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60