Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. In 2015 modest economic performance, disruptive innovation and record merger and acquisition s redefined the scope and purpose of Associations. Benchmark their effectiveness through industry and career performance.

eBook 100

eBook Innovation America Certificate 100

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Here was ASHRAE’s renewal automation campaign process: Enrolled nine different membership grades. An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Tip #1: Allow for Email Opt-in + Topic Selection.

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Tips Email Marketing Newsletter Communications 166

GlowGlobally

DECEMBER 13, 2018

In 2015, a major U.S.-based based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. Kevin Perry, Ed.D,

Education 60

Education Chicago Products Course 60

YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Potomac Core

MARCH 4, 2019

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. In doing so, the Industry was able to get back to work.

Industry 144

Industry Team Products Report 144

Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. The nonprofit sector could grow more than its corporate counterpart this year, according to Nonprofit HR’s 2015 Nonprofit Employment Practices Survey [PDF].

Strategy 40

Strategy Recruiting Recruitment Survey 40

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Have no fear. Gmail users: beware the latest phishing attack. Be careful what you click! When the U.N. 1 CAE credit. Host: ASAE.

DC 150

DC Washington America eBook 150

Higher Logic

SEPTEMBER 28, 2016

Delivering a top notch product or service is important, but what ensures relevance for customers in today’s market is to ensure you know what they need and care about. These three components apply to both businesses catering to other businesses (B2Bs), as well as organizations marketing directly to end customers. And if so, how?

Social Media 120

Social Media Products Cost Communications 120

YourMembership

JULY 27, 2015

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. These included cost and time savers that could prove extremely valuable when you are ready to being the selection process. Standing pat is no longer an option.

LMS 150

LMS Ohio Learning Management System Cost 150

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Growth matters: develop repeatable processes. NSBE was founded in 1975 and has around 30,000 members.

Social Media 120

Social Media FAQ Boston Content 120

Associations Now

JANUARY 15, 2015

The news site Vox plays around with its older published posts and offers up some useful lessons in the process. Plus: Build an effective marketing presence, even without a huge budget. Marketing on the Cheap. — Kellen Company (@KellenCompany) January 15, 2015. Its newest goal? “Refreshing the evergreen.”

Content 40

Content Strategy Social Media Tools 40

Achieve

DECEMBER 22, 2020

If you’re like most nonprofits, you probably started planning your year-end giving strategy months ago. So, we’re going to cover the top tips your team can use to be successful when incorporating Facebook fundraising into your year-end giving strategy: . but this simple strategy can help you overcome it. Being inconsistent is.

North Carolina 98

North Carolina Tips South Carolina Team 98

Associations Now

FEBRUARY 16, 2016

The new scripting language MJML , which was released earlier this month by the email firm MailJet, attempts to simplify the process of coding an email, allowing designers to focus less on tweaks and more on design. Now I’d like to take a little time to look at the flip side of the email marketing story. Moving Beyond Newsletters.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Higher Logic

OCTOBER 29, 2015

Rachel Happe, Principal and Co-Founder of The Community Round Table , shared these five points during her 2015 Super Form keynote speech: 1. Equally bad is working to make the organization happy but alienating community members in the process. How do you increase your community’s value? Don’t just stop there.

CA 120

CA Products Process Strategy 120

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. It was developed in partnership with Visit Denver. Now is one of those rare times.”.

Denver 100

Denver Georgia Survey Report 100

Higher Logic

JANUARY 13, 2016

But, as Rachel Happe, Principal and Co-Founder of The Community Roundtable said in her 2015 Super Forum keynote speech , changing behavior isn’t easy. A Fitbit is a powerful tool: it measures your movement, processes data and gives you the feedback you need to change your behavior and accomplish your goal. What does that mean for you?

CA 120

CA Strategy Products Process 120

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Review your legacy systems and processes. We have you covered: Assess where you are now. Secure leadership support and a funding commitment.

Case Study 52

Case Study Technology millennials Strategy 52

Higher Logic

OCTOBER 25, 2017

By 2015, that had dropped to just 44 percent. Go through this process with all your top non-dues revenue streams, finding your top sources of non-sbscription revenue and brainstorming ways to improve them. Use what you learn to improve each strategy so you’re consistently bringing in more income. The UK has seen similar changes.

Revenue 159

Revenue Tips Social Media Newsletter 159

Association Adviser

OCTOBER 13, 2016

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. Online communication opportunities gained steam in the category of top communication channels, with most jumping significant ranking points over 2015.

Communications 60

Communications Revenue Social Media Survey 60

Higher Logic

MARCH 1, 2016

The process to build it was harried and incomplete — some stake-holders did not have appropriate influence, there were no dedicated community managers, and the platform license purchased didn’t have basic community functionality (although it leaned towards fostering engagement). It was a win-win.

Industry 120

Industry Resources Team Process 120

Associations Now

SEPTEMBER 9, 2019

In 2015, the event made it to Microsoft Edge in Windows. In an article on the marketing site Convince & Convert , contributor Kathy Klotz-Guest makes the case that too much polish might actually be a bad thing. If you’re thinking about launching a livestreaming strategy in 2019, two-way interaction has to be part of the discussion.

Video 60

Video Examples Social Media Software 60

Aaron Wolowiec

JUNE 23, 2015

“Unfortunately, while we’ve been busily building and marketing the programs, products and services we think our audiences might like, the world has changed,” write Elizabeth Weaver Engel , CEO & chief strategist, Spark Consulting LLC, and Anna Caraveli , managing partner, The Demand Networks LLC, in their new whitepaper. “In

Products 100

Products Innovation Revenue Member Engagement 100

Association Advocacy Chick

SEPTEMBER 30, 2014

In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. AAC: The D&I Committee developed a new strategic plan for 2015-2017. The process was 8 months from start to finish. What prompted these recommendations? . Check it out today!

Committee 70

Committee Class Review Recruiting 70

Associations Now

MARCH 3, 2016

It depends, according to one staffing professional’s insights into the trends and cycles of the association talent market. This time last year, human resources firm Nonprofit HR predicted a positive employment prognosis for the nonprofit sector throughout 2015. But what association jobs are the hardest to fill?

Recruiting 40

Recruiting Recruitment DC Education 40

Associations Now

JULY 5, 2016

As part of the integration process following an October merger, an association dedicated to retail stores has taken on a new identity: Shop!, Your brand is your promise to the market. Your brand is your promise to the market. and help a diverse member base feel connected to one mission. Formerly known as A.R.E.

Marketing 48

Marketing Products Process Strategy 48

Achieve

NOVEMBER 19, 2018

If you are not currently approved to accept donations through Facebook, you can begin the approval process with. Place ad spend behind your content: You’ll hear me say this often, but your organic content is only as good as your paid ad strategy. You might have a large enough marketing team to support these efforts in-house.

Tips 52

Tips Press Release United States Florida 52

Smooth The Path

FEBRUARY 17, 2016

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. We see this priority flip in association marketing, innovation and strategy all the time. Of course he is right. This is the essence of an association.

Directory 60

Directory Innovation Survey Project 60

.orgCommunity

AUGUST 22, 2017

Since NBBQA changed its business model in 2015, the association has seen lower operating costs, more focus on strategic business priorities, higher productivity and an increase in customers. Formation of new partnerships and collaboration beyond sales and marketing to innovation agreements—where the offline and online worlds work together.

Products 40

Products Industry Technology Cost 40

Reid All About it

AUGUST 10, 2018

Social sharing has dropped by 50% since 2015 , which is making it more difficult to get eyeballs on your content. Your editorial calendar is not your content marketing strategy. Content Marketing Institute ). How to improve your SEO with a topic-driven content marketing approach. Search Engine Watch ).

LMS 39

LMS Content Learning Management System System 39

Associations Now

NOVEMBER 13, 2014

A Florida nonprofit receives $100,000 in free marketing help, and looks all the snazzier for it. Chain Reaction , a nonprofit based in Pensacola, Florida, is seeing a chain reaction of its own, in the form of some major marketing help. strategy help that allowed the firm to boost its awareness and messaging. The reason?

Florida 40

Florida Newsletter Tools Marketing 40

Associations Now

OCTOBER 28, 2015

Since late April, National Fluid Power Association CEO Eric Lanke, CAE, has been periodically blogging about his organization’s approach to strategy and execution , detailing the structural elements of the NFPA board’s strategy agenda and the staff’s operational plan. Then what went wrong?’

Examples 40

Examples Analysis Strategy Process 40

Velvet Chainsaw

SEPTEMBER 29, 2015

As a result, business strategies and learning opportunities are becoming more closely aligned. According to McKinsey Quarterly March 2015 , half of the 1,400+ global executives said organization capacity building is one of their top three strategic priorities. They seek education that provides a real value to their company.

Education 40

Education Conference Team Certificate 40

Associations Now

JANUARY 29, 2016

Consumers are adding health, wellness, and transparency to the list of factors they consider when buying foods, according to a study conducted by the Grocery Manufacturers Association, Food Marketing Institute, and consulting firm Deloitte. Healthy Options Go Beyond the Store.

Colorado 40

Colorado Survey Price Conference 40

Associations Now

AUGUST 19, 2018

It required creators to talk about the risks and challenges of their ideas when soliciting pledges and prohibited simulations and product renderings that gave a false sense that their work was ready to market. Strickler encouraged attendees to ask themselves three questions to begin the change process: Why do you exist?

New York City 57

New York City Project Chicago New York 57

AvidXchange: Association Management

JANUARY 16, 2023

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130

Strategy Association Management Innovation Price 130

Associations Now

AUGUST 28, 2015

When Half Moon Bay Brewing Company Founder Lenny Mendonca used a name for his beer that was already owned, he was sure that a formal letter he received would mark the start of a long legal process. — Emilie Barta (@EmilieBarta) August 28, 2015. ” Quiz of the day. via @exhibitor : [link].

Wisconsin 40

Wisconsin Industry Tips Association Management 40