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Wednesday Buzz: Social Media Mistakes of 2015

Associations Now

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. It’s been another banner year for social media: Associations gained more confidence with new platforms and revealed their thoughts about how they use them, and the platforms themselves evolved and grew.

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Our Vision of the Future of Membership Software Technology

YourMembership

When it comes to technology, understanding and investing in the right areas is critical to an organization’s health and future success. We are excited about the changes we will bring to market this year, touching all of our future product enhancements. There is no question that change is inevitable.

Software 150
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The makings of marketing mavens

Aaron Wolowiec

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Marketing 100
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Social Media Roundup: Ramp Up Your Cybersecurity Protocols

Associations Now

Find out why your association should care in today’s Social Media Roundup. Central Command (@CENTCOM) January 13, 2015. Guidance from the Securities Industry and Financial Markets Association can help you ensure that your association is well protected. The Issues Driving Advocacy in 2015. Keep an Eye Out.

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Technology Takeaways From the Hospitality Industry

Associations Now

A new survey sheds light on how hotels and restaurants are engaging their guests through technology tools. As meeting attendees rely more heavily on their devices and become more familiar with the technology tools those outside your industry are offering, they’ll expect your association to deliver that same level of service and experience.

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Tech in 2015: Let’s Turn Down the Hype Machine

Associations Now

Over the next few weeks, you’re going to hear a lot of hype about up-and-coming technologies to watch in 2015—including from me. The prognosticators—complete with pointy hats—were out in full force at the ASAE Technology Conference & Expo last week in National Harbor, Maryland. Let’s get real.

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Social Media Roundup: The Rise of the Chief Digital Officer

Associations Now

A new trend for technology and media companies is appointing a chief digital officer to monetize the digital content. More in today’s Social Media Roundup: That’s “CDO” To You. That’s one of 10 writing tips offered by John Jantsch at Duct Tape Marketing. What could a CDO do for your association?