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Creating an Event Communication Plan

MemberClicks

…but, that said, do you have a plan for communicating with your attendees? That’s why you’ll want to put together an event communication plan that takes into account what you should tell them about before, during, and after the event. What is an Event Communication Plan? Attendee Feedback : Communication got both ways.

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Building an Association Crisis Communications Webpage

GrowthZone

Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. Button to Join.

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Turn Your Social Media Goals Upside Down

Association Adviser

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent) and demonstrating that they can do social media (20.2 percent agree).”

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Daily Buzz: Communicate Value Regularly

Associations Now

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications. Sprout Social shares eight other social media insights that marketers need to know.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

How clearly are you communicating these benefits to members? The goal is to learn important facts, such as why they joined, why they stay, how they prefer to be communicated with, and whether they prefer in-person or online events. Other options to consider are social and community listening. Simply ask your members.

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Social Media: A Marathon, Not a Sprint

Association Adviser

It was a fantastic gathering of some sharp and creative minds who work in gaming, digital marketing, software, Web design, and social media. One session covered the steps needed to become a social media hero. Your fans own your social media channel. and social media.

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The Evolution of Experience with Marketing Automation

Higher Logic

Okay, you’ve definitely heard that one, and it’s all true. You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. When it comes to your digital marketing communications, the experience you provide needs to evolve as well. Start by looking at what you already do.

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