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An Adept Lesson in Crisis Communications on Social Media

Associations Now

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. The report found that IT execs were hoping to sharply decrease the number of fires they put out.) Your IT team should take notes. Why’s that?

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Pharmaceutical Firms Tackle Proposed FDA Social Media Guidelines

Associations Now

Trade groups and drug giants alike have raised significant concerns about proposed social media compliance guidelines from the Food and Drug Administration. The industry says they could have a chilling effect and lead to reporting headaches. Think it’s hard to deal with all the sensitivities of social media?

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Jane Pearson ,orgSource, Vice President of Marketing and Communications Services, emphasized the importance of this partnership. Communicators are often on the front lines of coming trends and can spot challenges in the making. When strategy doesn’t filter through departments, communications lose that impact.

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How and Why Do Today’s Companies Donate to Nonprofits?

NXUnite

Using the matching gift database , they can research their companies’ guidelines. Go further than that by featuring matching gifts on your Ways to Give page, a dedicated matching gifts page, fundraising appeals, and social media. Matching gift automation software can also follow up with donors based on eligibility.

Resources 130
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Jane Pearson ,orgSource, Vice President of Marketing and Communications Services, emphasized the importance of this partnership. Communicators are often on the front lines of coming trends and can spot challenges in the making. When strategy doesn’t filter through departments, communications lose that impact.

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A Strong Online Community Starts by Supporting Community Managers

Associations Now

One community manager shares her recommendations for how associations can offer support. Keeping an eye on conversations and content in online communities is not for the faint of heart. Supervisor Support Supervisors should recognize the stressors involved in monitoring an online member community.

Austin 64
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The End of Expertise and How Associations Must Adapt

MatrixG

Here are a few statistics that we shared: 27% of Americans say they have not too much or no confidence in scientists to act in the public’s best interest ( Pew Research ) 39% of Americans, a record-high, say they don’t trust the media at all. Members report having to work doubly and triply hard to shore up their credibility.