Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. But now, that group is retiring and associations are charged with filling the void with a mix of younger industry professionals - many with new ideas that will shape the association landscape for years to come.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

FEBRUARY 12, 2021

This is NOT the time to slow down on your initiatives for the future… That’s what I want for our industry. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The Future of the Event Industry: 2021 Outlook. Email Marketing Workshop. Host: Fridays@4.

Revenue 370

Revenue North Carolina Industry Technology 370

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Be the industry leader.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 30, 2021

Learn the structure of a great story, get a template to use over and over for creating speeches, town halls, all-hands meetings, keynotes, state of the industry addresses, investor or client presentations and every other opportunity and situation where you need these skills. Host: Marketing General Inc. More info/register.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. 1 CAE credit.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

MAY 12, 2023

State of the association industry. Membership Engagement and the Power of Transitioning Suppliers and Vendors to Thought Leaders Your members likely view you as the authority on your industry. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry. 1 CMP credit.

Chicago 200

Chicago Newsletter Mooc Education 200

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JULY 16, 2021

Lauren Patrick, eLearning Industry ). Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. Cortney Whitlow, manager, meeting registration and industry partner engagement, ASAE. Stu Sjouwerman, KnowBe4 ). More info/register.

Revenue 195

Revenue Video Strategy Industry 195

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. You have new members. Now it’s time to get them on board.

How To 148

How To Newsletter Examples Communications 148

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. Discover opportunities to recruit new members. This is the first email marketing design trend on this list. Discover opportunities to recruit new members. Recognize which recruiting tactics are most successful.

Tips 52

Tips Recruiting Recruitment Tampa 52

Membership Marketing

JULY 26, 2018

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Higher Logic

FEBRUARY 4, 2020

Let’s explore 10 of the newest industry statistics revealing various association communication challenges, and thus, opportunities for strategic improvement. You’re on the same team. Cheer for each other. 10 Association Communications Stats + Membership Tips.

Communications 287

Communications Tips Content Tools 287

MemberClicks

OCTOBER 6, 2022

Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. Reaching out to prospective new members only via email or on social media isn’t enough—you’ll need to spread your message far and wide.

Membership Management 52

Membership Management Software Social Media Recruiting 52

MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Associations bring together industry professionals within specific fields, such as writing, culinary arts, or accounting. What Is a Membership Website?

Directory 52

Directory Discount Software Tools 52

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

AssociationChat

APRIL 10, 2020

The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. Media/Public Relations Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

JUNE 2, 2017

Content hubs are “more substantial than a blog and more focused than a website… [They] provide contextual depth and authoritative breadth on a select handful of strategic industry topics that matter to your industry.” 2017 Key Performance Benchmarks: Email vs. Automation. Check out their series of posts about content hubs.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

OCTOBER 28, 2022

exhibitions and events industry legal expert. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Hear how to develop a marketing strategy and apply practical approaches to effectively position your volunteer opportunities to attract, inspire, engage, and increase satisfaction of your volunteers. .

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

DC 150

DC Washington America eBook 150

MemberClicks

SEPTEMBER 20, 2023

A medical association is focused on furthering and protecting the interests of its members, like helping them with career growth and keeping them up-to-date with industry trends. Their role is inclusive of licensing, ethics, regulations, conferences, industry standards, and advocacy.

Association Software 52

Association Software Software Organization Certificate 52

MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? A referral program is one of the best ways to recruit new members. Growing your organization is no easy feat.

How To 52

How To Discount Recruiting Recruitment 52

Reid All About it

DECEMBER 9, 2022

Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

JULY 8, 2016

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Presenter: Gayle Dahlman, Certification Director for the Convention Industry Council’s CMP and CMP-HC Programs. More info/register.

DC 150

DC Certificate Washington Content 150

Reid All About it

OCTOBER 21, 2022

Watch presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Watch presentations from a limited number of industry partners that offer AMS platforms. Guest: Wendy Toyama. Tue 10/25 from 9 a.m. Host: ASAE.

Revenue 44

Revenue Email Marketing Education Review 44

Association Briefings

OCTOBER 22, 2020

Think of all the questions you ask on your membership application: geographical location, years in the industry, company revenue, number of employees, etc. Perhaps you have different industry divisions you serve. Industry Interests – Are there sub-sections of your association that your members belong to (i.e. Register here).

How To 52

How To Newsletter Content Communications 52

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. Staffing issues.

Arlington 39

Arlington Revenue Content Team 39

Association Success

MARCH 27, 2017

In my experience, services like Upwork are better for one-off gigs, as the freelancers tend to juggle many clients at once, and they are not necessarily committed to the association industry so lack the institutional knowledge. The first thing you should do as an association recruiter is go to Linkedin. Hiring a Freelancer?

How To 76

How To New York City DC United States 76

Reid All About it

JULY 21, 2017

Learn about trends and strategies for growth in the healthcare industry, why hotels may say “no” to medical meetings business, tips for sourcing on-site staff at medical meetings, and what to look for when seeking a technology solutions provider. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

OCTOBER 12, 2018

She suggests ways you can learn how to speak like an industry insider. Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. New Yorker ). Inc. ). . –

DC 170

DC Las Vegas Washington Review 170

Aptify

DECEMBER 6, 2017

Your content demonstrates your association’s thought leadership in your industry and proves you’re an authority and a trusted resource. A content marketing strategy guides your decisions about the type of content you’ll provide to your different audiences. We all know that members often say one thing but do another.

Marketing 56

Marketing Software Content Process 56

Reid All About it

NOVEMBER 10, 2017

Develop the confidence and gain the vocabulary to articulate why events are essential for the health of your organization’s marketing and sales strategy. Leave motivated and able to position yourself and the industry as a whole as the skilled profession it is. 1 CMP credit. More info/register. Host: PCMA. 1 CMP credit.

DC 150

DC Washington Tools Education 150

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

MAY 27, 2022

Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. Fewer associations serving as voice of industry or source of legislative, regulatory news.

New York City 60

New York City Ohio New York California 60

Reid All About it

JULY 14, 2023

It’s the new generative AI tools like ChatGPT and Bard that have captured the attention—and imagination—of industry and associations alike. Engagement & Mobile Platforms Demo Day Watch presentations from a limited number of industry partners that offer engagement and mobile platforms. 1 CAE credit. to 3:20 p.m. More info/register.

Education 39

Education Price Tools Technology 39

MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . Email Marketing. What should you consider when choosing membership and association management software?

Software 52

Software Association Management Price System 52