Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. What is a Membership Drive? Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Reid All About it

APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Quick hits.

Education 354

Education Technology Strategy Revenue 354

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. 2021 Nonprofit Cybersecurity Incident Report. Email Marketing Workshop. Content Strategy & Your SEO Roadmap.

Revenue 370

Revenue North Carolina Industry Technology 370

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 2018 Membership Marketing Benchmarking Report. Example 2: Recruitment Campaigns.

Newsletter 189

Newsletter Maine Content Examples 189

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

Directory 147

Directory Organization How To Kansas City 147

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” We recently asked reporters in all 50 states and Washington, DC.”

Marketing 40

Marketing Strategy Email Marketing Sample 40

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy. The Future of Events: A Sneak Peek Into An Exclusive Industry Report. Quick hits.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

OCTOBER 5, 2018

A new report shows that “word of mouth” (WOM)—both online and offline—impacts every business, organization and cause. Jay Baer at Convince & Convert shares 17 interesting WOM statistics from a new research report, Chatter Matters. – Association Palooza VI (Washington DC). More info/register. Host: Meetings Today.

DC 170

DC Washington Tools Certificate 170

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Webinar Benchmarks Report 2017. Have no fear. 1 CAE credit. More info/register. Host: ASAE. More info/register.

DC 150

DC Washington America eBook 150

Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Tue 6/6 at 2 p.m.

Raleigh 150

Raleigh Chicago DC Washington 150

Achieve

JANUARY 27, 2023

So as you consider your online fundraising efforts moving forward, prioritize creating a dedicated program aimed toward recruiting recurring donors and establishing long-term relationships for giving. Market recurring giving. Adjust your strategy over time. Market recurring giving. Email marketing.

Software 52

Software Tools Strategy Marketing 52

MemberClicks

SEPTEMBER 20, 2023

Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach. Allows you to segment email lists by member type and launch personalized campaigns to engage members.

Association Software 52

Association Software Software Organization Certificate 52

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

OCTOBER 28, 2022

MemberSuite explains the benefits of an AMS with its own built-in data warehouse , so you don’t have to rely on other software for analysis and reporting. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets. Instructional design.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

OCTOBER 21, 2022

Mary Ellen McIntire, politics reporter with CQ Roll Call covering House and Senate campaigns. Daniela Altimari, campaigns and elections reporter at Roll Call. Speakers: Amanda Simons, Principal, Sustainability Consultant, Honeycomb Strategies. Kate Ackley, journalist covering lobbying, influence and political money for CQ.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. Staffing issues.

Arlington 39

Arlington Revenue Content Team 39

Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). Email Brand' I look forward to your comments and observations.

Marketing 28

Marketing Report Email Marketing Recruiting 28

MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . Email Marketing. You can make changes to your strategy based on these results. Event Management.

Software 52

Software Association Management Price System 52

SCD Group

FEBRUARY 18, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “Looking Forward 2014” report, released last week. For more information on this topic, Brian Clark of Copyblogger offers a free ebook on email marketing. #4 Here’s his video What do you think?

Email Marketing 40

Email Marketing eBook Communications Video 40

Reid All About it

MAY 27, 2022

Nearly two-thirds of Americans said their idea of a happy life shifted during the pandemic so they’re stepping off the hamster wheel, reports Megan Leonhardt at Fortune. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

Membership Marketing

MARCH 8, 2012

But reports of associations creating net income directly from these tools have largely proven illusory. Finally, I am pleased to report that I have found just such an association—and it turns out it has been succeeding at it for three years already.” And give your remarks on email marketing book. Newer Post.

Social Media 40

Social Media Marketing Price Survey 40

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Let’s dive in!

Organization 270

Organization LMS Software Social Media 270

Reid All About it

MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Why Every Association Should Consider a Docuseries. CAE credits.

Arlington 41

Arlington Project DC Technology 41

Associations Now

JANUARY 28, 2019

The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. Associations send out so much email that the occasional list cleaning is a sheer necessity sometimes.

Member Research 85

Member Research Strategy Sample New York 85

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Participants get the first look at the report in July. Content strategy. Member communications. The survey closes Friday, April 30.

Revenue 370

Revenue Strategy Content Education 370

Higher Logic

DECEMBER 21, 2017

Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording]. In this webinar we cover how to determine why former members allow their membership to lapse, and quick, targeted strategies for bringing them back into the fold. Email of the Month: Meet Minneapolis. 2017 Association Email Marketing Benchmark Report.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. .

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. .

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

MemberClicks

JANUARY 6, 2022

However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. And one of the best ways to take your recruiting efforts on the road is with a networking mixer. Another kind of recruitment event you can host is a bring-a-friend meeting. Host a networking event.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. And one of the best ways to take your recruiting efforts on the road is with a networking mixer. Another kind of recruitment event you can host is a bring-a-friend meeting. Host a networking event.

Recruiting 52

Recruiting Recruitment Discount Social Media 52