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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Pharmaceutical Firms Tackle Proposed FDA Social Media Guidelines

Associations Now

Trade groups and drug giants alike have raised significant concerns about proposed social media compliance guidelines from the Food and Drug Administration. The industry says they could have a chilling effect and lead to reporting headaches. Think it’s hard to deal with all the sensitivities of social media?

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149
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4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns

Higher Logic

Choosing imagery for your content marketing campaigns is really hard. One stat reports that three days after people hear information, they remember 10 percent of it – BUT if the information was paired with a relevant image, people remember 65 percent of it. If you’re posting the image on social media, rely on latest sizing guides.

Content 153
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How and Why Do Today’s Companies Donate to Nonprofits?

NXUnite

Using the matching gift database , they can research their companies’ guidelines. Go further than that by featuring matching gifts on your Ways to Give page, a dedicated matching gifts page, fundraising appeals, and social media. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing.

Resources 130
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Empower association volunteers to boost member engagement

Nimble AMS

A moderator can begin conversations and ensure discussions adhere to your community guidelines. If something goes wrong, a volunteer moderator can intervene or report a discussion to a staff leader. Gallup reported that 72% of the surveyed Millenials stated their engagement elevated when their supervisor took on a mentoring role.