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Association Brain Food: 2.2.24

Reid All About it

At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit.

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What Membership Organizations Can Learn From Magazines

GrowthZone

How do we create a new narrative for our organizations? Magazines contain some clues. When a provoked reader is your member, we call it member engagement. How are we losing the attention of our members? SEE ALSO: How to Write an Association Mission Statement. Hint: Narrative). Crying wolf.

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How to Start a National Awareness Day for Your Association

MemberClicks

Not only will this help with member engagement, but you’ll also be working toward starting a larger conversation about something important to you, your members and your industry. Member engagement? The post How to Start a National Awareness Day for Your Association appeared first on MemberClicks.

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. How can you effectively target communications without good data? Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it.

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How to give your association’s members an Amazon-like experience

Nimble AMS

Why cross-selling is important for organizations to increase revenue and improve member retention. According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. According to Fortune magazine , Amazon consistently ranks as the second most admired retailer in the world. Learn more.

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How to Know What You Don’t Know

Association Adviser

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? The post How to Know What You Don’t Know appeared first on Association Adviser. Don’t feel bad.

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How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Member engagement. Isn’t there a cheaper option? Satisfaction.

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